Unit 4 P2 - Present complex internal business information using three different methods appropriate to the user’s needs
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Module
Btec Business Studies
Institution
6
Unit 4 P2 - Present complex internal business information using three different methods appropriate to the user’s needs
This document was graded a Distinction*
SA FA R I C O M : H O M E F I B E R
B Y W A Y N E C R A I G
, HOW THEY MARKETED THE PRODUCT
According to the recent 2019 annual report, Safaricom had recognized that more people are online compared to 2018 and below
decided to spend its Sales and advertising budget on online advertising. They did this by buying advertisement space on website
and Facebook to advertise their products. They used Facebook pixel algorithm and google ads to advertise their products to
audience. This algorithm records users' behaviors through webpage cookies. Safaricom also promoted their fiber service by adv
stations like citizen tv and KTN
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