Summary IB Business and Management HL Revision notes. Chapter 4: The role of marketing
31 views 0 purchase
Module
Business economics
Institution
Bachillerato
Book
Business Management 4th Edition
This is a summary of IB Business and Management HL Chapter 4: The role of marketing. You can find definitions, examples, explanations... It is a complete summary that together with the other xIB Business and Management HL notes I offer you can get a really good grade. You will just need to study th...
4 CommercialandSocialmarketing
Commercial theuse marketingstrategiestomeetneed andwants customers profitability
of y
Social Implementationandplanning programsdesignedtofoster socialworkforceInforming
Thatb rings socialchangeand
of
benefits societyas a hole
any
activity
Ha
consumer ProducerMarkets 1 MarketSize 41Competition
market 2 Customerbase s Marketgrowth rate
3 Barrierstoentry
6Marketshare
Thepercentage
ofallsales in aMarkethadbyFirm's
a Business
sale revenue
Marketshare Industry'ssalesrevenue
Marketingobjective mustbeSMART specificMeasurableAchievableRealisticTimecontra int
Theaspects
ofmarketing mixfarmMe marketingstrategiesMarket development DiversificaciónMarket
needed
Penetration ProductInnovation
Serviceshaveaddition 3ps in marketingmixPeoplephysicalenvironmentProcess
People personnelinvolved inprovisionofservice
a servicelobby
Physical environment tangible aspects
of
isprovided ar delivered Egwaiting
Wayim which
Process service
Factors
I Finance
of
limiting effectiveness any marketing strategies
marketing budgetdetermineswhatcanbeundertaken
2 Costs
ofproduction affectsPRICEandQUALITY
3 SocialIssues insociety TataticaandZikavirus Cultureandstrategy
4 Reactionsofcompetitors
5 Politicalandlegalenvironment Inukfastfoodfirmscannotadvertise an children'schannels
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller marcoviladevall. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £9.84. You're not tied to anything after your purchase.
