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Unit 3 Social media in business LAB& LAC Distinction example
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- PEARSON (PEARSON)
Unit 3 Social media in business LAB& LAC Distinction example
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Unit 3 social media in business LAB & LACIntroduction to my business
For this project, I will plan and create a social media business page for
Cod on the Block, a local restaurant and takeaway. The Business is
relatively new and is based in East London's Canning town. The
restaurant specialises in fish and chips, as well as curries. Because of
the lock-down imposed because of the Covid-19 pandemic, this
company has become extremely common for deliveries in recent
months. Many of the clients are from the East London area.
Business requirements for using social media
This company's goal of using social media is to advertise its brand and
food to the local community so that they can order takeout or reserve a
table. The restaurant's address, phone number, and a connection with
directions to the restaurant will all be included on the social media page.
Another reason this company requires social media is to be able to
respond quickly to any questions that its customers may have. If a
customer complains about the company's food or service, for example,
the company will easily react on social media to ensure that the
complaint does not harm the company's image.
The company understands the power of social media and understands
that if their food and services are successful, their customers will have
positive feedback and comments about them. As a result, they recognise
that this will be critical in establishing the positive image that they seek in
order to succeed in the East London restaurant and takeaway industry.
Another business necessity is to develop a stable platform that users
can interact with in a respectful manner. This is possible thanks to the
,features of social media, and a regulation can be implemented to
regulate use.
Finally, this company would have to make the name more available to a
larger audience. People will be able to recognise the name and order
food from them because most people already have smartphones and
use social media such as Facebook, Instagram, and Twitter.
Target audience of Cod on the block
The target demographic for Cod on the Block varies greatly, but the
older adult to younger adult audience should be the primary source of
customers. Takeaway orders are often placed by parents and couples,
but adults may also order for a single person meal. The bulk of the
people are between the ages of 18 and 45.
The requirements for this business for using social media
The first and most critical reason for this company to use social media is
to inform users and consumers about the latest goods the company has
to sell. In addition, ‘Cod On The Block' will use social media to inform
customers about the latest news/information, what new dishes they have
available, and what future plans they have for their company.
Communication or relevant information such as local address,
phone/mobile numbers, and proximity to business stores will be
available on their social media accounts. This is done to make
consumers aware of any important information they may need while
using their social media accounts.
Another reason why this business can require social media is to improve
communications; this business may communicate with customers via
social media to assist them, and this business can use social media to
communicate via DM to solve problems or provide support; another
reason why ‘Cod On The Block' should use social media for
communication is if customers have any concerns; another way that
‘Cod On The Block' can use social media for communication is if
customers have any concerns.
,As this company uses social media, they will hold competitions such as
free food, eating contests, and so on, which can be a perfect way to
demonstrate contact.
Another requirement for this business's use of social media is to use
features like LIVE, which can be used as an additional means of
communication to get to know the company personally. Another
prerequisite for companies using social media is that they think about
what they post to avoid retaliation from hate comments that might
damage their reputation; however, some social media sites will block
some hateful comments.
Finally, another significant necessity for this business is to build on the
brand, such as images and biography of the business using social media
accounts. Additionally, this business should understand the audience
more, and should acknowledge other consumers who use various
devices such as laptops and smartphones for social media.
Choice of social media platform to use
Instagram is the perfect social media site for this company right now.
This is due to the fact that its target audience is close to that of Cod on
the Block. In the UK, the most active Instagram users are between the
ages of 18 and 34, accounting for 56% of all Instagram users. Cod on
the Block does not cater to younger customers because they are unable
to pay for their orders, and their takeaway is not a fast-food
establishment that caters to teenagers. As a result, Twitter is unsuitable
for this company since its core user base is younger than Cod on the
Block's target audience.
, Instagram demographics of the range of ages that people use Instagram
Source: • UK: Instagram users by age group 2021 | Statista
Success criteria and targets
To determine the effectiveness of the proposed social media page for
this company, any rise in takeaway orders or seat bookings attributed to
social media will demonstrate that the page is successful.
Any favourable feedback from customers suggesting a positive
experience with the restaurant's services and food would also show the
page's progress.
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