1. Be able to locate major long-haul destinations of the world
2. Understand the nature of long-haul travel and the factors which affect customer choice.
3. Understand the features which make long-haul destinations appealing to different customer types.
4. Be able to plan a long-haul tour
Unit 1:P2) Investigating Travel and Tourism
P2) Introduction
There are three sectors in Travel and Tourism industry which are private, public and
voluntary sector.
Private sector
Private sectors are owned by an individual or groups. The main aim of
the private sector is to survive by making profit. In order to achieve
their goal they set objectives which help them to know how their
business is going as well as to make their business progress towards
them.
For example TUI Travel PLC is one of the world’s leading leisure travel
companies operating in over 180 countries with more than 30 million customers in 31 key
source markets. TUI Travel is headquartered in the UK and employs approximately 54,000
people and listed on the London Stock Exchange. They offer the breadth and depth of
holiday experiences and expertise for every conceivable type of traveller.
Public Sector
Public sector organisation provides services for the community such as Schools, NHS and
leisure facilities. They are owned by government. The aim of public sector is to create
social and economic benefits for the community rather than profits. The objective of public
sector is to provide goods and services to people equally as well as to provide facilities
which are much essential and cannot provide by a private sector.
Visit Britain is the national tourism agency which is funded by the government to promote
the Great Britain and to increase the visitor’s economy. It is a non department public body,
funded for Culture, Media & Sport. They work with
partners in the UK and overseas to ensure that
Britain is market in an inspirational and relevant
way around the world. Their partners include
government agencies such as UKTI, airlines and
operators, global brands such as Samsung as well
as the official tourism bodies for London, England,
Scotland and Wales.
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