A 20 mark essay question based on Judith Butler's theory of gender performativity in relation to CSPs Maybelline's 'That Boss Life' & Score Hair Cream.
Includes essay plan and full answer, which was awarded 20/20 (A*)
Judith Butler describes gender as “an identity instituted through a stylised repetition of acts.” In
other words, it is something learnt through repeated performance.
How useful is this idea in understanding how gender is represented in marketing and advertising
products? Refer in detail to close study products Maybelline ‘That Boss Life’ and the Score Hair
Cream advert. [20 marks]
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