Interview
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Interview study book Cambridge IGCSE and O Level Business Studies 5th edition of Karen Borrington, Peter Stimpson - ISBN: 9781510420090 (n)
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Endorsed byUniversity of Cambridge
International Examinations
, Contents
Introduction IV
Unit 1 The purpose of business activity 1
Unit 2 Types of business activity 5
Unit 3 Forms of business organisation 10
Unit 4 Government and economic influences on business 14
Unit 5 Other external influences on business 19
Unit 6 Business costs and revenue 23
Unit 7 Business accounting 27
Unit 8 Cash flow planning 32
Unit 9 Financing business activity 36
Unit 10 Organisational structure 41
Unit 11 Managing a business 45
Unit 12 Comnlunication in business 49
Unit 13 Motivation at work 52
Unit 14 Recruitment, training and human resources 56
Unit 15 Employee and employer associations 60
Unit 16 The Inarket and nlarketing 64
Unit 17 Market research 67
Unit 18 Presentation of information 70
Unit 19 The nlarketing mix: product and packaging 72
Unit 20 The marketing mix: price 76
Unit 21 The marketing nlix: promotion 79
Unit 22 The marketing mix: place 83
Unit 23 Factors affecting production 87
U ni t 24 Factors affecting location 91
U ni t 25 Business in the international conlnlunity 95
Answers 99
Index 110
iii .
, Introduction
How to use the study guide
This text has pril11arily been written to support students in their
study of Business Studies to IGCSE. It has been designed to
complement the IGCSE Business Studies textbook (Borrington
and Stimpson). The units in this guide follow the chapters in
the textbook.
Please be aware, however, that the order of the units in the
textbook and this study guide and the order of the sections of the
curriculum content are different. Teaching progra111nles do not
have to follow the order of either the curriculunl content in the
syllabus or the textbook. Teachers may have used the schenle of
work provided on CIE's website, so again the order of the units in
this study guide will not be the same as the order of topics ~n the
scheme of work, or the scheme of work provided on the CD-ROM
which supports the textbook.
..
IGCSE Syllabus - Curriculum Content IGCSEStudy Guide Units
Business and the environment in which it operates:
A - Business activity Units 1, 2
B - The organisation Units 1, 2
( - (hanging business environment Units 4, 5
D - Economic environment Units 1, 2, 25
Business structure, organisation and control:
A - Ownership and internal organisation Units 3,10,11,12
B - Financing business activity Unit 9
Businessactivityto achieve objectives:
A - Marketing Units 16, 17, 18, 19,20,21,22
B - Production (Operations management) Units 6, 23, 24
(- Financial information and decision-making Units 7, 8
People in business:
A - Human needs and rewards Unit 13
B - Manpower Unit 14
Regulating and controlling business activity:
A - Reasons for regulation Units 4, 5
B - Influences on business activity Units 4, 5, 15, 25
The IGCSE Business Studies exanunation has two question papers.
Paper 1 contains short-answer questions and structured questions based
on short pieces of information. The skills being tested are nlainly
knowledge with understanding and application, with fewer nlarks
awarded for analysis and evaluation. The questions on this paper carry
up to 8 marks, but most of the questions have 2, 3, 4, 5 or 6 111arks
allocated. You will see in the different units in the study guide there
are these types of shorter-answer questions for you to practise.
Paper 2 has a business situation or problel11 with questions
arising fronl the case study. The skills being tested on this paper are
analysis and evaluation, but the questions will be asking for the
answer to be applied to the business in the case study. The
qucstions on this paper often carry 8, 10 or 12 l11arks. Again, there
are questions in the different units in this book, which will help
you to practise answering these types of questions.
. iv
, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Introduction
.......
Each unit in the study guide has the following five sections:
Section What the section covers How to use the section
Key objectives Outlines the key objectives, which These lists can serve as a checklist of
specify what you should understand your progress in each topic.
or be able to do i~ the examination.
Key definitions Summa rises the main terms or These are only summaries (in the
definitions you should know for form of a table or diagram) and for
the examination. more detailed explanation you
should add to these from your
textbook or class notes.
Sample questions and answers Gives examples of student Cover up the examiner's marks and
answers, outline mark schemes and comments and see what mark
examiner's marks and comments. you would have given the answer
before you look at the actual mark
that was given. This will help you
understand what is required for
full marks.
Common misconceptions Gives some common mistakes
and errors made by students in exams.
Try this Has examination questions for Answer the questions. The answers
you to answer. section at the back of this revision
guide will help you to check the
marks your answer would have
received.
This study guide contains the necessary support for the
attainment of the highest grade. It can be used on its own or in
combination as follows:
. to conlplenlent the IGCSE textbook and CD-lz.OM
. at the end of each topic, to provide reinforcelllent and
assessnlent
. to prepare for the IGCSE exanlination.
If you want to get the maximum value fro In this book, it is
strongly advised that you attempt to answer all the questions on
paper and not in the book. Then you can repeat the exercises at
intervals throughout the course. .
We hope you find this book a useful resource in your study of
IGCSE Business Studies and that it assists you in gaining a
commendable grade.
What examiners are looking for
Most Business Studies exanlination papers are testing four different
skills. These are:
. knowledge with understanding
. application
. analysis
. evaluation.
Knowledge with understanding. This is tested with the type of
question that asks you to explain a particular ternl, for exaInple,
'What is Ineant by market segnlent?' These are the type of questions
where you will need to have revised the temlS or definitions of the
v8
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