MARKETI
NGMANAGEMENTPRACTI
CE15TH
EDI
TIONTESTBANK
BYBL
ΛÇKĐØL
LAR4
CHAPTER1MARKETI
NGMANAGEMENTPRACTI
CE
1
.Wh
icho
fth
efo
llo
win
gst
ate
men
tsa
bou
tma
rke
tin
gist
rue
?
A)I
tisofli
ttl
eimport
ancewh enpr
o duct
sa r
es t
andar
diz
ed.
B)I
tcanh e
lpcreat
ejobsintheecon o
myb yincr
easi
ngdema ndf
orgoodsandser
vic
es.
C)I
thelpstobui
ldaloyalcu
s t
omerb asebuthasnoimpactonafir
m'si
nta
ngib
leasset
s.
D)I
tismoreimp o
rtan
tforbiggero
r gani
zat
ionstha
ns mal
lerone
s.
E)I
tissel
domu sedbynonprofi
torganiz
ati
ons.
Pa
ge:4
B
2
.__
___
___i
sth
ear
tan
dsc
ien
ceofc
hoos
ingt
arge
tma
rke
tsa
ndge
tti
ng,
kee
pin
g,a
nd
gr
owi
ngc
ust
ome
rst
hrou
ghc
rea
tin
g,d
eli
ver
ing,
andc
ommu
nic
ati
ngs
upe
rio
r
c
ust
ome
rva
lue
.
A)Market
ingman
a gemen
t
B)Kn
owledgemanagement
C)Oper
ati
onsman age
ment
D)St
rat
egicmanagement
E)Di
str
ibut
ionmanagement
Pa
ge:5
A
3
.Id
ent
if
yth
eco
rre
cts
tat
eme
nta
bou
tma
rke
tin
gma
nage
men
t.
A)I
tisprimari
lyconcernedwi t
hthesystemati
cgather
ing,r
ecordin
g,anda nal
ysisof
dat
aab o
utissuesrel
a t
edtoma r
keti
ngp r
oductsandservi
ces.
B)I
tfocusesmo st
lyonmo nitori
ngtheprofi
tabi
li
tyofacomp an
y'sproduct
sa ndservi
ces
.
C)I
tfocusess ol
el
yo natt
a i
ningano r
ganizat
ion'
ssal
esgo al
sinane f
fi
cientma n
n er
.
D)I
tisdefinedasthefiel
dtha tdeal
swithplanni
ngandma nagi
ngab usin
es satthe
hi
ghestleve
lo fcor
porat
eh ierar
chy.
E)I
toccurswh enatleas
to nep ar
tytoapo t
enti
alexch
angethinksabouttheme ansof
ach
ievi
ngd esir
edresponsesf r
omot he
rp ar
ti
e s
.
Pa
ge:5
E
,4
.As
oci
ald
efi
ni
ti
ono
fma
rke
tin
gsa
ys_
___
___
_.
A)eff
ectiv
ema rket
ingre quir
e scompaniestoremo v
ein t
ermediar
iestoachi
e v
eac l
ose
r
connect
ionwi thdi
rectc onsume rs
B)acomp anys houl
df ocu sexclusi
vel
yo nachievi
ngh i
ghp r
od uc
tioneff
ici
ency,l
owcost
s,
andma ssd i
stri
buti
ont of ac
il
itateth
eb roades
tp ossi
bleaccesstothecomp any
's
produ
cts
C)ma r
keti
n gistheproc essb ywh i
chindi
vidual
sa ndgroupso b
tainwhattheyneed
andwantth r
ou ghcreati
n g,offeri
ng,andfre
elyexchangingproductsandservi
cesof
val
uewitho thers
D)ma r
keti
n gistheproc esso fextr
acti
ngthema ximumv aluefr
omc o
nsume r
sto
fac
il
ita
tec orporat
egro wth
E)marketi
n gistheproc essofa ggres
sivesell
ingandp ro
mo ti
ontoe nco
uragethe
purc
haseo fproductstha tmigh tot
herwis
eb eunsoughtb ytheconsumer
Pa
ge:5
C
5
.__
___
___go
odsc
ons
tit
utet
heb
ulko
fmo
stc
oun
tri
es'
pro
duc
tio
nan
dma
rke
tin
gef
for
ts.
A)Dur
abl
e
B)I
mpuls
e
, C)Ph
ysi
cal
D)Lux
ury
E)I
nta
ngi
ble
Pa
ge:5
C
6
.Asec
ono
mie
sad
van
ce,
agr
owi
ngp
rop
ort
ionoft
hei
rac
tiv
iti
esf
ocu
seso
nth
epr
odu
cti
on
o
f
___
____
_.
A)product
s
B)event
s
C)experi
ence
s
D)luxu
rygoods
E)serv
ices
Pa
ge:5
E
7
.Ca
rre
nta
lfi
rms
,ha
ird
res
ser
s,a
ndma
nage
men
tcon
sul
tan
tsp
rov
ide_
___
___
_.
A)goods
B)ex
p er
ience
s
C)events
D)serv
ices
E)i
nformati
on
Pa
ge:5
D
8
.Th
eSoc
cerWo
rldCu
pisp
romo
teda
ggr
ess
ive
lyt
obot
hcomp
ani
esa
ndf
ans
.Th
isi
san
e
xamp
leo
fma
rke
tin
ga(
n)_
___
___
_.
A)i
dea
B)p
lace
C)l
uxuryi
tem
D)eve
nt
E)s
ervi
ce
Pa
ge:5
D
9
.Th
e"Ma
lay
sia
,Tr
ulyAs
ia"a
dca
mpa
ignt
hats
howc
ase
dMa
lay
sia
'sb
eau
tif
ull
and
sca
pe
a
ndi
tsmu
lti
cul
tur
als
oci
etyi
nor
dert
oat
tr
actt
our
ist
sisa
nex
amp
leof_
___
___
_
ma
rke
tin
g.
, A)eve
nt
B)p
ropert
y
C)ser
vic
e
D)pl
ace
E)i
dea
Pa
ge:6
D
1
0.I
nWa
ltDi
sne
y'sMa
gicKi
ngd
om,
cus
tome
rsc
anv
isi
taf
air
yki
ngd
om,
api
rat
esh
ip,
or
e
venah
aun
tedh
ous
e.Di
sne
yisma
rke
tin
ga(
n)_
___
___
_.
A)exp
eri
enc
e
B)s
ervi
ce
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