Summary
Summary UNIT 3 Assignment BTEC, Business Level 2 Pearson
This is an assignment work for unit 3 I overall got a Distinction on this assignment very detailed document.
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P1Apple:
Apple was founded on the 1st April 1976, Cupertino, California, United States. The services
apple sells are apple music, apple TV+, apple fitness, apple news, apple arcade,iCloud, apple
one, and apple pay. Apple inc.is an American multinational technology company
headquartered in Cupertino, California, that designs, develops, and sells consumer
electronics, computer software, and online services? Apple’s target audiences are students,
executives, managers, professionals are the primary target market of Apple inc.64% of Apple
products are users who tend to have college degrees. We can say that the apple market is
wealthier, more educated, and older than the rest of the company’s cell phone users that
offer marketing exciting and informative Statesman service.
The official apple colours are black and grey. The apple colours found in the logo are silver,
black and white. Use this Apple brand colour scheme for digital or print projects that need to
use specific colours values to match their company colour palette.
Apple has added value to their products by adding services, such as apple music and iCloud
storage and backup subscription as well as transactional services like the app store, apple
pay,iTunes, and apple tv content adds incremental value to customers by leveraging the
power of the devices already in the customer’s hands (increasing usage and satisfaction).
Apple's value has been created through voluntary trade with customers; it has convinced its
customers that its products are worth more than those of its competitors, and clearly their
customers agree.” An immense amount of groundwork was done by people who came before
Apple and Steve Jobs, all of whom Crotty credits. Apple is known for its excellent line of
highly capable products built to perform different functions and filled with features that
make life easier.
Consumers want comfort, happiness, and satisfaction in their lives, and they get it in part
through the products they buy. if the brands they use constantly deliver a positive
experience, consumers form an opinion that the brand is trustworthy, which gives them
peace of mind when buying. branding does help customers to where to purchase for example
if someone is holding an apple hone they would recognise the brand image of the apple so if
,they like that product they can for sure purchase at their nearest Apple store or online where
it’s available.
Apple's dedication to ensuring that everything they do is about human technology and
shaping technology to benefit human needs is very clear.” “The ingenious brand positioning
of Apple is “the brand for the smart, independent, informally classy person…” Moreover,
Apple has a branding strategy that focuses on emotions. ... The Apple brand personality is
also about simplicity and the removal of complexity from people's lives; people-driven
product design; and being a statisticcstic company with a heartfelt connection with its
customers. Apple promotes their products through commercials and print ads, focusing on
how its products are different from competitors. Commercial ads run when a product is first
launched and print ads will run throughout the product's life.
Benefits of a strong brand to a business
● Customer recognition. Having a strong brand works to build customer recognition.
● Competitive edge in the market
● Easy introduction of new products.
● Customer loyalty and shared values
● Enhanced credibility and ease of products.
According to a GraphicSprings study, Apple's brand awareness tops all other global tech
companies. Their ability to keep their branding simple, aesthetically pleasing, and also
marketing in an exciting and informative way hugely contributes to their branding success.
Unsuccessful branding can lead Bad branding and can give consumers the impression that
you don't care about their needs. Failure to integrate your branding throughout your
company can lead to inconsistencies, giving the impression that you don't care about what
your customer needs.
Apple products that have been unsuccessful:
● The apple macintosh portable. This was Apple’s first attempt at portable computers.
● The apple newton. Apple attempted to join the developing PDA market in 1987 with
the apple newton.
● Apple pippin
● Apple eMate
● Round mouse
● The U2 iPod
● The power MAC G4 cube.
● 20t anniversary macintosh
, Apple is eventually doomed. Yes, the most valuable company on the planet will slowly fade
into stagnant mediocrity.it will be replaced by something that they will not predict and they
will not see coming.
The main aim of promotion is to ensure that customers are aware of the existence and
positioning of products. Promotion is also used to persuade customers that the product is
better than competing with the products and to remind customers about why they may want
to buy.
Email marketing is a traditional way to promote businesses but it is considered a costly
service. They offer a range of low-cost ways to optimise your email marketing tactics, boost
conversions and increase the number of leads the business receives.
Promotion:
1. Recognises and promotes employees performance, ambition, and morale
2. Boosts motivation and increases employee loyalty
3. Encourages retention
4. Develops competitive spirit in the workplace
5. Grooms future leaders
6. Reduces employees resistance and discontent
That's how Apple has consistently positioned their marketing, keeping messaging and visuals
simple. Most of the marketing is free of things like feature lists, pricing, or expensive special
effects. They know the product will sell itself without relying on pomp and circumstance.
coca-cola
coca-cola was first founded on 29th January 1892, Atlanta, Georgia, United states.
Products coca-cola sell:
● Glaceau SmartWater
● Glaceau Vitaminwater
● Fanta
● Dr pepper
● Dr pepper zero
● sprite
coca-cola is sold in all but two countries in the world: Cuba and North Korea
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