Exam (elaborations)
Exam (elaborations) MBA (MN7182)
- Module
- MBA (MN7182)
- Institution
- London Metropolitan University (LMU)
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MARKETING,MARKETING COMMUNICATIO
AND OPERATIONS
[MN 7182]
ASSIGNMENT 1
Presented By:-
• Kavindi Thilakarathne -20039081
,Market Analysis of Munchee Super Cream
Cracker
[Ceylon Biscuits Limited]
, CEYLON BISCUITS LIMITED…..
• Ceylon Biscuits Limited, known as CBL is one of the largest food
producer and marketer in Sri Lanka.
• It is one of the substantial biscuit manufacturing company, w
introduces and market a vast combination of biscuits, confection
cereals, organic fruit and soya based products.
• CBL markets its prime product-biscuits under the name of “MUNCHEE”
• With the new innovations and high technological methods, CBL manag
serve and merchandise their various types of products locally as w
globally.
• CBL exports their products to more than 50 countries all over the world
, A BIT FROM THE PAST…..
• Mr.Simon Arthur Wickramasingha (1902-1984) founder of the Ceylon Bisc
Ltd., acquired “Williams Biscuit Factory” in 1930.
• It was the first biscuit factory in Sri Lanka, initially owned by a local businessm
Mr. Williams.It was a small factory located at Dehiwala, which produ
handmade biscuits.
• Mr.Wickramasingha launched “William Confectionary Limited” with
employees in 1939.
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