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  2.  
  3. PEARSON (PEARSON)
  4.  
  5. Relationship Marketing
  6.  
  7. Unit 29 Assignment 2

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Unit29 Assignment2 (Presentation)
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  • February 16, 2022
  • 9
  • 2021/2022
  • Presentation
  • Unknown

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Assignment 2
How relationship marketing is used, and
its effects on a business Unit 29 Relationship
Marketing
Amy Louisa Riley
RIL19005542

, Relationship Marketing Method used by
Amazon
Amazon Subscribe and Save
-Offers up to 15% discount by scheduling repeat deliveries
-No sign up fee, cancellation at any time
-Time saving and convenient, Flexible and easy
-Creates brand loyalty Personalised marketing
- Requirement for users to create a personal acco
making it easier to apply big data analytics.
Amazon global - keep track of orders, future purchases, selling on
- Shipping to over 100 countries ongoing basis to consumers.
- Rapid delivery times
- Excellent distribution centred network
- Creates global brand awareness, positive image,
customer satisfaction

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