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  3. PEARSON (PEARSON)
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  5. Relationship Marketing
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Unit29 Assignment2 (Distinction part)
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  • February 16, 2022
  • 17
  • 2021/2022
  • Essay
  • Unknown
  • A+

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Unit 29 Relationship Marketing
Handout
Amy Louisa Riley
10/12/2021

, CONTENTS PAGE

Figure 1.1 – Introduction/Background of relationship marketing in Amazon.



Figure 1.2 – Types of Information used by Amazon to develop relationship marketing activities.



Figure 1.3 – Relationship marketing and the marketing mix.



Figure 1.4 – Analysis of the use of relationship marketing information in developing customer
relationships



Figure 1.5 – Evaluation of the effectiveness of the relationship marketing methods used at
Amazon.



Figure 1.6 – Evaluation of the importance of customer information to the development and
implementation of successful relationship marketing at Amazon.



Figure 1.7 – References.

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