Essay
Unit 18 - Digital Animation and Effects Assignment 1 (Distinction)
- Institution
- PEARSON (PEARSON)
Assignment 1, Message me on Discord omar31 for more info on assignment 2 or 3
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Education, amusement, essential information, and alarms are all possible uses fordigital animations. Animation is used to impart information to students on
practically every website and educational platform. It does so by giving a visual
depiction of what the text is trying to teach, but students find movies or
animations to be more pleasant and simpler to learn. Computer generated
imagery (CGI) is used in films and is a sort of animation to make films appear a
lot realistic; An example, CGI is used to create explosions and modify the
appearance of individuals. Messages may also be conveyed using animation;
many websites employ animation to communicate their messages to users.
o visualise, communicate, verify and evaluate potential ideas, solutions,
intentions, requirements and alternatives to an audience.
When someone wants to envision a project, they can usually create an animation of it.
This will aid anybody you're showing in visualising your concept and persuade them to
go forward with it. It's tough to get your message through just by presenting our
proposal without the animation; it also enables for an evaluation of the idea; they can
assess the time and money requirements, as well as the applicability. It also aids
learning; being able to imagine what someone is attempting to teach you is a very
successful teaching method. When there is an issue, animation is also employed. There
will be numerous animations used for alternative solutions to a problem, and a
customer or higher up will pick which is the best.
Understand the current and relevant legal requirements for digital animations and
effects, including:
o defamation, e.g. Defamation Act 2013, libel, slander, fair comment
When a third party knowingly strives to hurt someone's reputation by creating false charges about
them and publicising them, this is known as defamation. To combat this issue, the UK government
created the Defamation Act 2013. This law allows individuals to sue anyone who falsely accuses
them of something.
To clarify, 'libel' is a written form of defamation in which someone makes false
statements about someone else in order to destroy their reputation. In the context
of animation, a third party might publish graphics in a graphic animation that
reference an accusation in order to ruin the other party's reputation. Slander is a
type of defamation that involves accusing someone of something in order to
disparage them verbally. Fair comment is another type of defamation, which
happens when someone makes a statement about someone else without meaning
to harm their reputation.
licensing requirements, e.g. Performing Rights Society (PRS), Mechanical-Copyright
Protection Society (MCPS)
, Licensing has become an important component of animation; it is mostly used in
the entertainment industry, but it is also used in other fields. It is the prerequisite
for obtaining permission to utilise other people's content in an animation. It means
obtaining permission to use other people's content; if permission is not granted,
you will not be able to do so. If you don't acquire a licence and continue to use
other people's material, they can copyright your animation and have it taken down,
or they can seize all of the earnings you made from the animation.
o use of ready-made content created by others, including:
– Copyright, Designs and Patents Act 1998, e.g. UK copyright law, intellectual
property, permission, copyright infringement, copyright/royalty free, public
domain
The Copyright, Designs and Patents Act of 1998 allows content producers complete
rights over how their work is shared. This legislation applies as soon as a piece of
software is programmed, or music is written. Copyright infringement is a violation of the
Copyright, Designs and Patents Act 1998, which prevents your material from being
shared, copied, sold, streamed, or distributed in any other way. Intellectual property,
which includes trademarks and logos, is also protected under the act. Intellectual
property refers to non-physical inventions such as trademarks and logos. Royalty-free
copyright refers to the ability to use some work after receiving first authorization, which
is normally obtained by paying. This may be used as a persuasive strategy in
advertisements to persuade people to buy a product.
– Creative Commons licence.
A CC licence is a technique to modify the original copyright licence so that the
creator's work can be freely distributed and used. If the creator intends for their
work to be shared and improved, this is the option to utilise. In other words, it
works against the copyright law by allowing individuals to work around it for certain
pieces of work. This is typically utilised by persons who do not make money or
make a little amount of money from their material and hence do not mind it being
shared.
Know typical applications for digital animations and effects, e.g. advertising, film and
television, music videos, idents and sequences, educational, simulation and digital
games.
Advertisement - Advertising is used to make a company's name more known and to
increase the number of individuals who visit a company's website and purchase their
goods and services. Animated commercials have been significantly more prevalent in
recent years; for example, every year John Lewis produces a Christmas commercial and
spends a lot of time on it; their most renowned of all commercials is a stop motion
Christmas animation. It was shown in between programmes on television and was the
most successful of all the John Lewis commercials; it featured a bear and a rabbit who
were separated at the beginning of the commercial and were reunited at the end.
Film and television - CGI (computer generated imagery) is commonly used in films and
television to aid in the recreation of situations that are difficult to duplicate in real life or
to make sequences appear more dramatic. Animation is utilised often in television and
movies; animated series, such as The Simpsons, are among the most popular in the
world and have been running for more than 30 years.
Music videos - Animation is frequently utilised in music videos; many music videos are
entirely animated and feature animated figures to represent the musicians. For
example, instead of shooting a music video, a lyric video may be created utilising
animation.
Education - It is commonly used in education to deliver a message or to provide visual
aid to help people grasp the message. Animations aid in the retention of a learner's
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