Other
Unit 3 – Promoting a Brand- Assignment 1
- Institution
- PEARSON (PEARSON)
Unit 3 – Promoting a Brand- Assignment 1, distinction work over 15 pages inculding all 6 tasks all P 1,2,3 M 1,2 and D 1
[Show more]
Seller
Follow
Content preview
Assignment 1 - A report on promoting a BrandLearning Aim A. Explore the use of branding
and the promotional mix in business
Name:
Unit 3: Branding and Promotion
Teacher:
Report
1
,To:
From:
Date: 12/01/2021
Purpose of the report: In this report I am going to explain how branding is used in
two businesses and compare the use of brand promotion in the two businesses.
The two brands I will be focusing on are Zara and Michael Kors which are two
different brands.
2
, Unit 3 – Promoting a Brand- Assignment 1 Task
1
You are working for a marketing consultancy business. You have been given the task
of producing promotional material that provides information on branding and
promotion to potential clients.
To do this, you will need to research real brands to investigate the use of branding in
businesses. Your research and assessment evidence will need to cover the importance
of branding to the business and brand characteristics of the brands researched.
Introduction
Branding, by definition, is a marketing practice in which a company creates a name,
symbol or design that is easily identifiable as belonging to the company. This helps to
identify a product and distinguish it from other products and services. P1. Branding
is important because not only is it what makes a memorable impression on
consumers but it allows your customers and clients to know what to expect from your
company. P1.
It is a way of distinguishing yourself from the competitors and clarifying what it is
you offer that makes you the better choice. Your brand is built to be a true
representation of who you are as a business, and how you wish to be perceived. P1.
Brand promotion is the practice of influencing potential customers to drive them to
buy our particular brand. Brand promotion is related to the interaction process.
Proper brand promotion helps customers in making sure that we have all that they
want. The brand promotion process will help not only have an economic interest it
also has a social interest. P1.
3
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Meliflant. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £15.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
50843 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now