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What roles do personal or demographic factors play in consumer/customer decision to purchase product or service? How do these factors influence consumer behavior?
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  • Module
  • MBA or M.B.A. - Master of Business Administration
  • Institution
  • MBA Or M.B.A. - Master Of Business Administration
  • Book
  • Principles of Marketing

Culture refers to a shared beliefs, customs, behaviors and attitude that characterized the society. The demographic/societal factor play more dominant roles compared to personal factor and can cause deviation from general patterns of consumer decision making. Cultures affect the way people search a...

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Document information

  • April 2, 2022
  • 2
  • 2022/2023
  • Lecture notes
  • Dr. tina thomson
  • All classes

Subjects

  • consumer an individual who buys or uses good or services principle of marketing2015 factors that influence consumer’s buying behavior there are various factors which influence to buy goods amp

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  • MBA or M.B.A. - Master of Business Administration
  • MBA or M.B.A. - Master of Business Administration

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