Using the Media (graded)
Given the power of the media, discuss how you would use an opinion editorial, a personal interview, websites, texting, Facebook, Twitter, and/or blogs to influence public opinion relative to your policy priority. What issues about media and electronic social networking d...
using the media graded given the power of the media
discuss how you would use an opinion editorial
andor blog
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Using the Media
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Using the Media (graded)
Given the power of the media, discuss how you would use an opinion
editorial, a personal interview, websites, texting, Facebook, Twitter, and/or
blogs to influence public opinion relative to your policy priority. What issues
about media and electronic social networking do you need to consider? Why?
Social media is ubiquitous. You cannot go anywhere without seeing people
staring at their cell phones, consuming social media. One of the most
popular sites is Facebook. Personally, almost everyone I know is on it,
ranging from my 12-year-old nephew to my 88-year-old great grandmother.
The policy I chose was banning disposable plastic bags. Social media,
specifically Facebook is a great platform for spreading information about it.
When researching the topic, I found many pages and groups dedicated to
reducing plastic in consumption today. It is an interest of mine. Prior to this
I belonged to and or liked several groups and pages regarding minimalism
and zero-waste. Some of the issues you need to consider when using any
media is the source and accuracy of the information. As I previously stated,
it is everywhere and everyone is on it. It is a great way to reach an
extremely large and diverse population (Fast, Sørensen, Brand, & Suggs,
2015). The trouble with that is that everyone can post something,
regardless of facts. Opinions reign on the internet. It is up to the reader to
distinguish and research what is factual or not (Fast et al., 2015). If I were
to use the platform to discuss banning plastic bags, I would make sure that
the information I posted was accurate by drawing from peer reviewed
journals and sources. It would be important not to fabricate or embellish
information to get a reaction. It is easy to get into trouble using social
media, especially as a care giver working for an organization. Recently a
physician working for my hospital was writing a weekly or monthly editorial
for an online paper. He spoke about childhood immunizations and stated his
opinion, rather than academic and evidence based research. While he
seemed like a credible source and worked for a top hospital, the information
he was espousing was not the official position of the hospital. He was
reprimanded by the CEO of the hospital and an email was sent to all
employees to watch what we say and do as it reflects back on the hospital.
For me, that’s a good lesson. I think the lines between opinion and fact are
too blurred today. Social media is a blessing and a curse. While there is so
much information at our fingertips, it’s almost too much. When I read
something now, I have to go several steps further to make sure it’s credible.
Just because I like what it says doesn’t mean it’s true. If I was to use
Facebook to influence public opinion on my policy, I would make sure it was
clear that the information I was presenting was from high level of evidence
studies and credible sources.
, Resource
Fast, I., Sørensen, K., Brand, H., & Suggs, L. S. (2015). Social media for
public health: An exploratory policy analysis. European Journal of Public
Health, 25(1), 162-166. doi:eurpub/cku080
Mariah:
Great post! I think your right that Facebook is a powerful tool.
Whether we like it or not, it is ingrained in everything we do. My unit has a
similar secret Facebook group. We use ours mainly for staffing. All
employees with Facebook accounts are invited or join the group and post
days they would like to switch. My manager oversees three units and when
we are looking to switch we can utilize staff from all the units to cover the
shift we would like to switch. This has helped immensely with call offs and
ensuring the proper staffing levels per shift. Our floors are some of the most
well-staffed in the building. We rarely ever have a nurse from an outside
unit have to float to our unit. If a staff member is not on Facebook, they
usually ask someone who is to post the request for them and leave a phone
number. One almost always has someone willing to switch the dates for
them. We have never had a problem with inappropriate posts. I like the
idea you have of using it for announcements and events within the units.
This would be a good way of increasing employee engagement. It is
important to note that technology often makes people nervous and slow to
adopt (Gagnon & Sabus, 2015). The concerns you had about
appropriateness are an example. Those same concerns might make
someone not use all the tools they have to push forward public policy.
Social media is exactly the place to go for reaching a wide range of people
(Gagnon & Sabus, 2015). Consumers of all products, including healthcare,
policy and information go to places like Facebook to stay connected (Gagnon
& Sabus, 2015). We as future advanced practice nurses need to embrace
and understand the complexities of the medium and use them to our
advantage.
Reference
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