Essay
Unit 18 Digital animation and effects (LAA) Distinction example
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- PEARSON (PEARSON)
Unit 18 Digital animation and effects Distinction example 11/01/2022 Any questions message me.
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Unit 18 Digital animation and effects LAAContents
Explain the purpose of and legal requirements for different digital animations and effects products..1
Explain the technical characteristics of different digital animations and effects products, including a
limited explanation of how they impact on the finished product..........................................................6
Discuss the purpose and characteristics of different digital animations and effects products, including
how they impact on the finished product............................................................................................16
Evaluate the purpose and characteristics of different digital animation and effects products,
including how they impact on the finished product............................................................................21
Explain the purpose of and legal requirements for
different digital animations and effects products.
Convey information, messages, entertainment and meaning to an audience, including a
target market, customer, and/or user.
Using digital animation to convey information can be done directly or indirectly. When an
animation uses words to convey information directly, it is referred to as direct animation.
When an animation uses action, it is referred to as indirect animation. Companies use digital
animation to communicate a persuasive message to the users they are targeting. And digital
animation might be able to help with it. In connection to digital animation, entertainment
that has significance for an audience might be a performance or movie in which the show's
production seeks to draw the audience by employing digital animation to enhance the
audience experience by making it more engaging to interact with. This could also refer to
the target audience/customers, as firms will target their films/shows/advertisements to a
specific demographic. There are various types of entertainment ratings to classify what
types of films/series are appropriate for different age groups, such as U (Universal), PG
(Parental Guidance), 12 (Suitable for 12 years and over), 15+ (Suitable for only 15 years and
over), and 18+ (Suitable for only 18 years and over) (Suitable only for adults). These have
different meanings in different parts of the world.
Visualise, communicate, verify, and evaluate potential ideas, solutions, intentions,
requirements, and alternatives to an audience.
Digital animation allows videos/films to visualise information by utilising graphics or
diagrams to assist viewers grasp a certain topic. This might be done for specific groups of
people. The COVID virus is an example of visualising digital animations, in which the
,government broadcasts movies in the media explaining how the virus works and explains
the pathogen using digital animation.
When presenting dull or tedious things to the intended audience, using digital animation
can help because it allows people to understand the topics that the companies display
without being uninteresting.
Users who receive a digital animation of what is intended to be said rather than a textual
version of what is being displayed have more options for understanding what is being
displayed.
When it comes to solving a problem, digital animation solutions are useful. The purpose of
generating digital animations is to entertain or inform specific demographics, therefore
when a corporation makes a digital animation, they will have specific user needs that they
will apply in the intended animation.
Understand relevant legal requirements in digital animation
Defamation, for example, the Defamation Act of 2013
Defamation occurs when a third party intentionally seeks to harm someone's reputation by
making false claims against them and publicising them. The UK government passed the
Defamation Act 2013 to fight this problem. This statute gives citizens the right to sue anyone
who brings false charges against them.
To clarify, 'libel' is a written type of defamation in which someone makes false claims against
another person in order to harm their reputation. In the case of animation, a third party
could distribute visuals that reference an accusation in a graphic animation with the goal of
smearing the reputation of the other party. Slander is a verbal kind of defamation in which
someone is accused of something in order to defame them. Another sort of defamation is
'fair comment,' which occurs when someone makes a comment about someone else
without intending to hurt their reputation.
Licensing requirements, E.G Performing Rights Society Mechanical-Copyright Protection
Society
When publishing a digital animation, the Performance Rights Society licence is required
because if a company uses copyrighted animations, an agreement between the copyright
, holder and the publishing party is required so that the digital animation can be publicly
published without penalties.
Mechanical-Copyright Protection refers to the work of companies that reproduce CDs and
DVDs that can be distributed without causing harm. Mechanical royalties will be given to
music producers or songwriters in exchange for a song's ability to be freely duplicated in
various forms such as CDs and DVDs.
Copyright Designs and Patents Act 1998,
provides the author the right to copy, sell, and adapt their own work, but it also allows them
to sell or transfer this right to another person. As a result, the UK copyright law permits
creators to safeguard their work. If the rules of the copyright legislation are not followed, a
creator might face a six-month jail sentence or a fine of up to £50,000 for copyright
infringement. The copyright on written, artistic, and musical works will last for 70 years after
the author's death.
A person's creation is granted intellectual property permission for a set length of time. In
terms of animation, everyone who makes an original animation owns all the rights to it.
Creative Commons licences (CCL licences) are a mechanism for managing copyright terms
that are automatically linked to creative material. It's a public licence that permits authors
to share their work with the general audience, what they are and are not permitted to do
with the stuff they have produced.
Applications for digital animations and effects
Digital animation can be defined as the use of animation techniques to develop 2D or 3D
graphics for users. In digital animation, there are several widely known uses/applications of
digital media
Advertising is an application form of digital media where companies use adverts to present
their products. When promoting their product or service, to get the user's attention,
companies incorporate digital animations or effects so that users can be engaged without
having to process too many words. An example of a company using digital graphics is
Kellogg’s. They are well-known for their cereal, such as Frosties, a cereal widely enjoyed
amongst many children. Kellogg’s uses an animated version of their famous mascot, Tony
the Tiger, in their digital campaign adverts for this cereal, to target the demographic.
Cartoons is a popular medium used to catch the eyes of younger children.
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