This business plan contains all the aspects a business should be focusing on when starting up a business. This could also qualify as a business plan guide for college students new to this topic.
Business Plan for Curate Café
(note that this is only a fictional business startup made up for the purpose of this business plan)
1.0 Executive Summary
The purpose of this business plan is to create a focus for the direction of a startup
coffeehouse and provide targets that will help the business grow and attain a market. This
business plan plays a great role in showcasing the marketing techniques and the potential
profitability it will be expected to reach.
1.1 Business Description
Curate Cafe' is to be established as a completely new business made from scratch
with original ideas. We plan to become a venture even though the risks are higher as they
can be one of the most difficult strategies, they are also the most gratifying. We understand
that it will take a huge capital investment to get this venture started, hence we are
preparing a business plan to help execute this concept into reality.
1.2 Aims and Objectives (mission statement)
Our mission is to provide customers with an outstanding line of French and local
cuisine dishes with a focus on quality while concurrently remaining within the letter of the
law regarding the sale of food and beverages in Mumbai. We also aspire to prosper in
becoming a completely environmentally friendly business. We aim to bring the operations
of the business to profitability within its first year of operations. We have SMART
objectives.
1.3 Coffeehouse Products
Curate Cafe' intends to serve a wide variance of “French-inspired, Southern-
inflected” pastries, as well as must-have local delicacies. We plan to emphasize our
business with proprietary coffee roast, breakfast sandwiches, and pastries. To
complement our regular menu, we will offer seasonal items as well as custom cakes
and pastries for special occasions and corporate events.
1.4 Unique Selling Proposition of Curate Cafe'
We plan to beget a lot of impressive features that will separate us from our
competitors; features that help us stand out. They include having vegan alternatives,
environmental sustainability (which is more than just eco-friendly cups and plates),
personalized experience, reasonable pricing, exceptional coffee, and many more. And of
course, the location is already planned out to be in Mumbai, near the prominent hangout
spot.
1.5 Business potential and competitive advantage
Customers would be lining up to undergo and relish our services and delicacies that
we will serving as we will be the first to bring in classic French delicacies first-hand into
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