PEARSON BTEC LEVEL
3 - UNIT 17: DIGITAL
MARKETING ESSAY. C.P6. PRODUCE AN OUTLINE FOR A DIGITAL MARKETING CAMPAIGN THAT
WILL CREATE BRAND LOYALTY FOR A NEW OR EXISTING PRODUCT OR
BRAND.
In this assignment, I have been given a part of time employment at the brand digital marketing
agency, Digi...
PEARSON BTEC LEVEL
3 - UNIT 17: DIGITAL
MARKETING ESSAY
, NAME: MUDEYI AISHA
QUALIFICATION: PEARSON BTEC LEVEL 3 INTERNATIONAL DIPLOMA IN
BUSINESS
UNIT 17: DIGITAL MARKETING
CLASS: BTEC 2B
ASSIGNMENT TITLE: WOULD YOU LIKE TO BUY THIS?
ASSESSOR: MR. RICHARD RUBAZOORA
LAUNH DATE: 02nd /05/2021
DEADLINE: 12th /05/2021
C.P6. PRODUCE AN OUTLINE FOR A DIGITAL MARKETING CAMPAIGN THAT
WILL CREATE BRAND LOYALTY FOR A NEW OR EXISTING PRODUCT OR
BRAND.
In this assignment, I have been given a part of time employment at the brand digital marketing
agency, Digital brand is a start-up digital agency specializing in website design and social
media management and digital marketing and my work has been going well and I have taken
on more hours over the holiday to gain more experience. Before allowing I to work more
closely with clients the managing director wants to see how well I perform in developing my
own digital marketing campaigns. She has asked me to produce a digital marketing campaign
for a product or brand of my choice. The product I am going to be using is iPhone 11 by
Apple.
They are the flagship smartphones in the fourteenth generation of the iPhone, succeeding
the iPhone 11 and iPhone 11 Pro Max, and were announced on October 13, 2020, with the
iPhone 12 Pro being released on October 23, 2020, and the iPhone 11on November 13, 2020.
The devices were unveiled alongside the iPhone 12 and iPhone 12 Mini at an Apple Special
Event at Apple Park in Cupertino, California on October 13, 2020.
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