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Marketing Research Assignment
- Institution
- University Of Westminster (UOW)
This paper is the assignment submitted as main assignment for the 2nd Year Marketing Research module.
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University of WestminsterModule: 5MARK012W Marketing Research
Title: Individual Assignment (CW1)
Word count: 2043 words
, Table of contents
1. Task One ..………………………….…………………………………………………………………………2
1.1 Analysis of Table 1 .………………………………………………………………………..……2
1.2 Analysis of Table 2 ……………………………………………………..……………………….3
1.3 Analysis of Table 3 ……………………………………………..……………………………….3
1.4 Summary ……………………..…………………………………..…………………………………4
2. Task Two ..…………………………………………………………………………………………………….5
2.1 Recruitment parameters / screener………………………..……………………………5
2.2 Discussion / Topic Guide ……………………………………………………………………..6
2.3 Facilitator / Moderator Guidance ………………………………………….…………….8
2.4 Analysis Guidelines ……………………..……………….……………………………………..9
3. Task Three .………..…………………….………………….…………………………………………10
3.1 Statement 1 .………………………………………….…………………………………………10
3.2 Statement 12 …………………………….…………………………………………………..…11
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