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The Impact of Communications Technology on Business
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Level3 business BTEC National Diploma in BusinessUnit 33: The Impact of Communications Technology on Business
Name: Aiman Ume
Data: 28/09/2020
P2- Describe example of how the internet is used by selected, contrasting business.
Business use the internet to communicate with their most important people: like customers
because those people make the company develop and create a bigger reputation in the society.
Also, they use the internet for other purpose.
The explanation that both Tesco and JD use the Internet is that the Internet is a global network of
computers that sends out data in a short period of time. The goal of both Tesco and JD is to make
a large amount of profit from the internet, and this requires a great deal of efficiency and
productivity. Both JD and Tesco can use the Internet to improve productivity in several respects.
Tesco.
Tesco mainly uses the internet to sell and promote its goods online, and it does a fantastic job
because it is one of the largest online retailers. It uses the internet to sell goods and services that
have been developed on its online website to sell all its goods from food to mobile phone contracts
to CD books and much more. Selling online reduces the need for a company to run a shop, but
they are doing well online and in stores. Tesco will still use the Internet to purchase online
products and services.
Tesco also uses the Internet to monitor customers who purchase their Clubcard habits and
interests. The information collected is used to personalize online offers based on customer wealth
and shopping habits. They do this because they want to understand what all customer thinks
about their specific product. Taking this feedback helps Tesco to make their products better.
JD
JD is using the internet to reach potential consumers through online ads. Offering text and banner
ads on websites as well as bits of information, the internet enables JD to reach as many
consumers as possible, all it takes to setup a website and social media accounts to keep their
existing and potential customers up to data with potential deals and discounts.
JD also uses the internet to investigate its rivals. They check the internet for the results of their
rival companies in papers and news reports about the market that could help JD plan for any
changes in the industry.
P3- Use the internet for different types of business activities.
Different ways that a Tesco can use the internet to promote itself are by:
1. Social media
a. Which includes Instagram, tweeter, Facebook, titoki, YouTube, LinkedIn. The
business can use to increased awareness of its business and bring in more
customers to its stores.
2. Affiliate marketing
a. The business can use Affiliate marketing is a type of performance-based marketing
in which a business rewards one or more affiliates for each visitor or customer
brought by the affiliate’s own marketing efforts. If the business has, they own
products but are not great at sales, affiliate marketing is a great way to get other
people to do your selling for you without employing a single person. For example,
sites such as Click Bank, Epic advertising, etc.
,Level3 business BTEC National Diploma in Business
Unit 33: The Impact of Communications Technology on Business
Name: Aiman Ume
Data: 28/09/2020
3. The New Generation
a. Millennials are changing the way businesses done well. Millennials adapt to
technology quickly. Meaning the internet is practically a life source for this
generation. The workforce is ever growing with millennials. To increase the presence
of the business online the business must change the way they use the internet, by
transforming to keep up with its competitors marketing strategies. The use of internet
marketing leads to the ability to quickly spread information, buy using the Millennials
to do it.
4. Emails
a. Tesco can use emails to its customer about special events and products when they
come to store and by emailing them it will make the customer think that the company
cares about them in turn making customers spent more in the store.
5. Websites
a. The Businesses can increase its visibility, revenue, and customer base online. Since
the internet has no opening or closing hours as the internet is on 24/7, cost savings,
networking opportunities. Also, if Tesco have an online website to shop from than
customer can purchase items any time and anywhere place, without worrying if the
store if open or not and can be delivered straight to the doorstep this will definitely
increase customer for Tesco and increased its profit and revenue.
6. Search engine
a. Tesco's digital marketing strategy encompasses of retail promotions and e-
commerce initiatives. Tesco associate’s SEM elements such as ad groups,
keywords, and copy with specific brands or products to measure performance and
identify areas of opportunity. Use of the product makes Tesco advertising more
targeted.
7. PR
a. To be effective, the public relations professional of MTESCO understand the
business goals of their organization and be able to tie PR goals to the attainment of
business goals, ensuring the PR goals are realistic and measurable. The PR
professionals of TESCO have an evaluation program in place in order to measure
the effectiveness of the program or campaign.
b. The objectives of TESCO public relations campaign are to support the business
goals of the organization the campaign is associated with. Mitchell Friedman
suggests there is a possibility that PR objectives is considered generic and bland if
these objectives are posed in general terms. Therefore, the organization's objectives
is very specific.
8. Communication
a. Tesco communicate with their customers through a variety of ways. Mobile
communications are one of the ways in which Tesco communicate with their
customers. This technology is brand new, but it does not mean that it is not as
important as other technologies that help big companies such as Tesco. Today’s
mobile marketing applications such as ‘’Tesco club card app’ it helps customers
keep us with their points that they’ve gained though shopping & it lets you know of
the latest offers that the store has.
b. This technology allows companies to improve communications in a focused and
highly personal context to interact with their customers. Systems like this allows
Tesco to package commercial messages, then make information available to a
global audience easily, without irritating the customer by sending them letters via the
, Level3 business BTEC National Diploma in Business
Unit 33: The Impact of Communications Technology on Business
Name: Aiman Ume
Data: 28/09/2020
post as the customers will get a regular update through their phone app. The system
also offers an immediate response to customers that have questions that need
answering.
M1- Demonstrate how to solve problems in internet use four different types of
business activity.
Introduction-
In this I will be identifying the problems, the impact of the problem and explain the solution of the
problems in the 4 business activities Tesco does.
Tesco.
Tesco was founded in 1919 by Jack Cohen as a group of market stalls in Hackney, London. The
Tesco name first appeared in 1924, after Cohen purchased a shipment of tea from T. E. Stock well
and combined those initials with the first two letters of his surname, and the first Tesco shop
opened in 1931 in Burnt Oak, Barnet.
1. Communication
a. Communication with customers is an essential part of the company when it comes to
doing business online. It may also lead to problems if emails have been undelivered
by the speed at which correspondence can be transmitted across the internet, e.g.,
emails. As customers can ask about a delivery or product and then not receive the
email back, the impact of Tesco sending undelivered emails may cause problems
with customers. When they claim they will submit one it leads to a mistrust of the
customers and the customers will go elsewhere if the information has not been given
when it should have been provided. In order to fix the issue, they would need to
identify what may happen, since there might be other explanations why e-mails are
not delivered, e.g., hardware software issues with the e-mail server might have
stopped email delivery or the e-mail address may no longer be valid. Or if the email
has an attachment, it might not be sent because of the extension or duration of the
attachment. The problem could easily be solved by reviewing their email settings,
opening a webpage, and checking that their internet link is working, checking the
email error report for explanations of the failure to deliver.
2. Promotion
a. a. It can give them a real advantage over their competitors by getting a good-quality
website. There are, however, some issues with the operational consequences, for
example, if the website is continually crashing and unable to load photos, this might
lead to a problem for their company.
b. b. The effect of this might mean that people might not find the online business fast
and easy enough to buy as the website takes too long to load the images, and that
could lead to the customers being deleted online because they don't find it enough to
use it they could instead shop online somewhere else, either way they could lose
their customers.
c. Tesco can solve this problem by increase its cloud storage for its web site that will
help to not overload the website with customer and in turn reduce the waiting time
that customers experiences when they go on the web site.
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