Essay
unit 5 assignment 2
- Module
- Unit 28 - Branding 60
- Institution
- PEARSON (PEARSON)
distinction level unit 5 branding assignment
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Unit 28.2 branding jack shevynTime to change the brand?
P3: Investigate the reasons for a selected large business to have a brand strategy
By definition, brand strategy is a long-term inter-departmental plan for a brand to attain,
pre-defined goals. The Apple logo appears consistently on all Apple products. A effective
brand strategy must be well-designed and implemented across all business areas in order to
increase consumer experience, competitive advantage, and financial performance.
Apple has a clear brand mission. This lends authority and meaning to the brand while also
distinguishing it from competitors. Apple already has a better reputation than Samsung.
Even if the apple has nothing to do with Apple products, it has incorporated its own image
and brand into the apple sign.
Brand purpose is the reason for the brand's existence other than to make money. If you
want a truly effective brand purpose, it must be related to the product or service itself. The
brand mission is the rationale for the existence of the brand. Apple makes a brand promise
that its products are superior. Apple primarily relies on two distinct strategies: product
placement (particularly with celebrities and popular shows) and the buzz generated by
strong media evaluations.
Apple has released its annual holiday ad just in time for Thanksgiving. "The Surprise," a
three-minute emotive film, delivers a touching story about family and love that had us
reaching for tissues1. This is how Apple attracts clients through emotive advertisements.
These kinds of commercials give value to the lives of customers and society, distinguishes
the business from competitors, and provides clarity and a strong company culture.
P4: Explain, using examples, the branding of two contrasting products in a selected large
business
Apple created the iPad, a tablet computer. It is smaller than a standard laptop but much
larger than a typical smartphone. The iPad lacks a keyboard and a trackpad in favour of a
touchscreen interface that is used to control the device. The iPad Air 4 was unveiled by
Apple in September 2020 as the next development of the non-professional tablet range. It
comes with a 10.9-inch edge-to-edge display, Touch ID in the power button, and a powerful
A14 Bionic processor. It also supports the Magic Keyboard and the second-generation Apple
Pencil, as well as USB-C. It makes pro-level power and design available to the general public.
With the transition to a practically edgeless display, it was inevitable that the iPad Air would
need to ditch the traditional home-button Touch ID sensor. Apple may have avoided Face ID
in order to keep the bill of materials low, instead opting for a Touch ID sensor in the tablet's
power button.
P5: Explain the challenges of managing an existing brand for a product.
After being manufactured in factories, brands are made available to customers on store
shelves. A brand is viewed as a tangible entity in this context. A brand, in addition to being a
physical object, is an ethereal occupier of perceptual space. Despite the fact that a brand is
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