ASSESSMENT RECORD SHEET
BTEC NQF Level 3
Programme Learner name
Business
Assignment 1 – Why trade Assessor
Assignment title Mr Munawar
internationally? name
Target
Unit no. & title Unit 5 A&B
learning aims
Submission
Issue date
date
First submission / Resubmission
resubmission? date**
Resubmission
authorisation
Date
by Lead Internal
Verifier*
* All resubmissions must be authorised by the Lead Internal Verifier. Only one resubmission is possible per
assignment, providing:
• The learner has met initial deadlines set in the assignment or has met an agreed deadline extension.
• The tutor considers that the learner will be able to provide improved evidence without further guidance.
• Evidence submitted for assessment has been authenticated and accompanied by a signed and dated
declaration of authenticity by the learner.
**Any resubmission evidence must be submitted within 10 working days of receipt of results of assessment.
Target Criteria
criteri achieved? Assessment comments
a (Yes / No)
P1 Yes Explained why two businesses operate in contrasting international markets.
P2 Yes Explained the types of finance available for international business.
Explained the main features of globalisation that affect two contrasting
P3 Yes
businesses.
P4 Yes Explored the role of trading blocs on international trade.
Analysed the support that is available to contrasting businesses that operate
M1 Yes
internationally.
Analysed the barriers to two contrasting businesses of operating
M2 Yes
internationally.
D1 Yes Evaluated the impact of globalisation on a business.
General comments
I certify that the evidence submitted for this assignment is the
Assessor
learner’s own. The learner has clearly referenced any sources used in
declaration
the work. I understand that false declaration is a form of malpractice.
Assessor signature Date
Learner comments
Learner signature Date
Unit 5 international business
Assignment 1: why trade internationally
My name is and I have secured my placement at the office of a local chamber of commerce and have
been asked to help in preparing a report about International business. Secondary research is being
carried out to analyse the differences between each business. I am writing about 2 different business
that operates in contrasting international markets. To help me choose the 2 business that I will be
,researching I will initially research 5 businesses. I will be including information about the types of finance
available and the main features of globalisation that affect each business.
Tesco, which is a PLC, is a multinational business with roughly 7000 stores that sell groceries and goods
which headquarters in the United Kingdom. Tesco has a wide range of products that vary from
electronics to furniture targeting a variety of different age and gender groups. They have aims and
objectives to ensure they have a competing chance with competitors such as Asda, these include:
• To maximise sales
• To develop and retain the leading retail firm in the UK
• To sell goods that are affordable to customers
Hennes & Mauritz, also known as H&M, is a multinational business with 5065 stores that sells clothing
for men and women. The business operates in over 70 countries with headquarters in Sweden. They
have a variety of products that range from coats to shoes targeting men, women; kids. H&M was
founded in 1947 by Erling Persson but was owned by Stefan Persson in 1982 and still is the current
owner, with a net worth of 17.9 billion he currently owns 28% of the business.
McDonalds is an American multinational company that sells fast food with 37,855 stores around the
world operating in over 100 counties. The business was founded in 1940 In the United States as a
restaurant run by Richard and Maurice McDonald. Their main target customer is parents with young
children and teenagers and is effective as the company is worth £163.90B. McDonalds sells a mixture of
fast food from:
• Big mac
• Mocha Frappé
• Milkshakes
WaterAid is an international, no profitable organisation focused on the cleanliness of water and hygiene.
The company was founded in 1981 by David Kindersley as a reply for the international decade of water.
In 2017 Tim Wainwright became CEO (Chief Executive Officer) of the company and remains today with a
salary of £100,000. In 34 countries, WaterAid works in collaboration with local agencies to help
disadvantaged communities develop safe resources of water.
River Island is an international company that sells clothing for both men and women. This company has
around 350 stores across the UK and operates in E-Commerce. Created in 1948, in London, by Bernard
Lewis and his brothers made a private company called River Island. In 2019, Will Kernan became the
company's CEO, helping the business make £887.7 million in sales. The store sells an assortment of
products to its customers varying form:
• Bags & Purses
• Jeans
, • Pyjamas & Underwear
• Shoes & Boots
In my report I have chosen H&M and McDonalds, this is because they are contrasting businesses. H&M
specialises in clothing whereas McDonalds specialises in food which helps me to analyse the differences.
Structure:
McDonalds has a structure of a hierarchy across all its stores to cover all operations globally, through its
structure McDonalds can manage efficiency worldwide within the fast-food restaurant. The structure
enables McDonalds to handle responsibilities they have, due to the components the organization is
divided in. The McDonalds structure is ranked from highest to lowest (most to least important) within
the organisation. Chris Kempinski is the chief executive officer (CEO) for McDonalds. He became CEO in
2016 and remains current to this day overseeing business development and innovation with a net worth
of £15 million. McDonalds was founded in 1940 by Richard and Maurice McDonald headquartered in
Chicago, Illinois, United States.
Activities
McDonalds provide a variety of food but primarily sell fast food such as burgers and fries. They target
specific people such as mothers with children, teenagers, vegetarians. They have healthy options or
vegetarian options if people want specific foods for example:
• Carrot bag
• Apple pie
, • The Happy Meal Veggie Wrap
• The Spicy Veggie One
McDonalds is an American multinational company with 37,855 stores around the world operating in
over 100 counties. McDonalds recently made a partnership with Alliance for the Healthier Generation to
encourage customers to eat healthier with food such as fruits and veg. They have committed to various
actions such as offering fruit and vegetable options instead of fries. Moreover, McDonalds is also
partnered with Mayo Clinic (an American non-profit medical centre), they will provide advice on the
best way to reduce the spread of Covid-19. McDonald’s partners with various suppliers of its goods with
the goal of supplying customers with great taste at an affordable price. McDonalds has worked in
collaboration with brands such as coca cola, Tropicana, and Buxton to please customers and stay ahead
of rivals in the global market. McDonald’s logistics providers must ensure that everything from food and
beverage, in good time with minimum environmental impact, is distributed in the right place at the right
time. As part of their efforts to reduce the impact on the environment, McDonalds is encouraging
logistic providers to use the most carbon efficient fuels for transport.
Chosen market:
McDonalds operates in various developed economies, like Germany or china for example with over
37,855 stores globally and by doing so it opens millions of job opportunities for the public. The main
target customer for McDonalds includes parents with young children or teenagers as they are more
inclined to buy fats food at a restaurant like McDonalds. As for chosen market, products are influenced
by where the company operates. The company are trying to adjust their menus to suit different
preferences and cultural factors for each country in which they operate by adapting the menus that best
serve them. This is due to the different religions and beliefs across the world, this means that not all
people eat the same foods in every country. As a result of this, McDonalds will be expanding their menu
in order to match the preferences of diverse foods. An example of diversification in their products is
how McDonalds sell vegetable nuggets as opposed to chicken nuggets in India. Another example of how
McDonalds chosen market has affected the company is the influence of the price of the products. Using
India again as an example, across the country, there is developed areas and less developed areas. This
means that people who live in the less developed areas are most likely to have less disposable income in
comparison to people living in the developed areas. McDonalds have to take this into consideration. If a
McDonalds is operating in the less developed part of the country, less people will be able to afford the
products as, again, will have less disposable income. This may result in McDonalds reducing the prices to
make it affordable for the customers, therefore enabling customer retention in the process.
However, McDonalds vary their prices in different economies due to several factors such as:
• The demand for products
• Minimum wages
• Different levels of disposable income
• Different competition
