This is the Questions and Mark scheme of the Paper 1 Specimen paper A level Business exam paper. The exam is locked on the Edexcel website.
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It is locked on the Edexcel website.
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SPECIMEN PAPER: PAPER 1
Pearson Edexcel Level 3 Advanced GCE in Business (9BS0)
,Introduction
This specimen paper has been produced to complement the sample assessment
materials for Pearson Edexcel Level 3 Advanced GCE in Business and is designed to
provide extra practice for your students. The specimen papers are part of a suite of
support materials offered by Pearson.
The specimen papers do not form part of the accredited materials for this qualification.
,General marking guidance
● All candidates must receive the same treatment. Examiners must mark the last
candidate in exactly the same way as they mark the first.
● Mark schemes should be applied positively. Candidates must be rewarded for what
they have shown they can do rather than be penalised for omissions.
● Examiners should mark according to the mark scheme – not according to their
perception of where the grade boundaries may lie.
● All the marks on the mark scheme are designed to be awarded. Examiners should
always award full marks if deserved, i.e. if the answer matches the mark scheme.
Examiners should also be prepared to award zero marks if the candidate’s response
is not worthy of credit according to the mark scheme.
● Where some judgement is required, mark schemes will provide the principles by
which marks will be awarded and exemplification/indicative content will not be
exhaustive.
● Brackets around parts of words / phrases in this mark scheme indicate the possible
additional words / phrases candidates may write as their answer. They must not be
awarded twice for an answer relating to one bullet point.
● Where a word is underlined, that word must be included in the answer to be
awarded a mark for that point.
● When examiners are in doubt regarding the application of the mark scheme to a
candidate’s response, a senior examiner must be consulted before a mark is given.
● Crossed-out work should be marked unless the candidate has replaced it with an
alternative response.
, Write your name here
Surname Other names
Pearson Edexcel Centre Number Candidate Number
Level 3 GCE
Business
Advanced
Paper 1: Marketing, people and global
businesses
Specimen paper Paper Reference
Time: 2 hours 9BS0/01
You do not need any other materials. Total Marks
Instructions
• Fill
Use black ink or ball-point pen.
• centrein the boxes at the top of this page with your name,
number and candidate number.
• There are two sections to this question paper.
• Answer all questions.
• A– nswer the questions in the spaces provided
there may be more space than you need.
Information
• The total mark for this paper is 100.
• T–heusemarks for each question are shown in brackets
this as a guide as to how much time to spend on each question.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
, Answer ALL questions.
SECTION A
Read the following extracts (A to C) before answering Question 1.
Write your answers in the spaces provided.
Extract A
Facebook’s mobile marketing strategy in emerging economies
Facebook earns revenue from selling advertising on its websites. In July 2014, Facebook
announced its new strategy of targeting emerging economies, such as China, India and
Brazil. Emerging economies are home to the next 5 billion consumers. The problem
for businesses such as Facebook is that as markets become saturated in developed
economies, these businesses must decide whether they should target emerging 5
economies rather than focus on existing markets.
High-profile brands such as Facebook, Amazon and Samsung must be innovative in order
to stay competitive. However, whilst consumers are keen to receive mobile content, the
technological infrastructure (phones and networks) of emerging economies is limited
compared to developed economies. 10
The fall in the price of smartphones relative to incomes, has led to increased ownership
of smartphones worldwide. This has increased the rate of growth in mobile commerce,
including the number of network providers. China and India are predicted to experience
more than 200 million smartphone sales by the end of 2015.
(Source: adapted from http://www.business2community.com/mobile-apps/will-facebooks-mobile-
marketing-strategy-developing-nations-pay-01132062#0OH1jSIjdw1q6gFg.99)
2
*S48722A0217*
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