Lecture notes
Business plan template
- Module
- Management
- Institution
- University Of Wales Trinity Saint David
Business Plan Contents and Descriptions
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Business PlanTable of Contents
1. Your skills and experience (provide a short description about you-ALL MEMBERS Separately)
Outline any previous experience, employment or other work that you have done that is relevant to
your business
Outline any education or training you have had that is relevant to your business:
Outline any transferable skills, talents or traits you have that are relevant to your business
Briefly outline any gaps in your skills, experience or qualifications and explain how you will address
these
2. Business Description and History
Your business and objectives (Limit to a Maximum 4)
Briefly describe your business, outlining the different product(s) and/or service(s) you offer:
Short Term Objectives
Medium Term Objectives
Long Term Objectives
3. Business Structure
Draw a Diagram and provide brief description of the role
4. Product and Services
5. Market Analysis and Needs
Your target customers
How many potential customers do you estimate are in your target regions for this financial year?
Briefly describe your target customers and any other distinguishing features, expanding on any of
the areas you have already highlighted above
What customer need or problem does your product(s) and/or service(s) address?
Explain your approach to pricing your product(s) and/or service(s)
Your market and competition
What research have you conducted to understand your market, including your industry, regions, customers,
competitors?
Surveys & questionnaires
Focus groups
Interviews
Desk or online research
Market testing
Trade fairs or exhibitions
Met with suppliers
Personal experience
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