Summary
Summary unit 1 A2
- Institution
- PEARSON (PEARSON)
Summary of 11 pages for the course Unit 1 - Developing New Business Ideas at PEARSON (na)
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P4 – Discuss the Internal, External and Competitive Environment on a Given Business .I will research a Public Limited Company; I will examine and address the internal external
and
competitive environment. I will include a study that discusses these environmental factors in
a company and how the company reacts.
Tesco PLC
Tesco is a PLC Limited Public Company and is the leading brand in the grocery chain
supermarket and merchandising. It is in 12 countries such as Ireland and Thailand.
The company was founded in 1919. The business grew massively and had over 100 shops
throughout the country within the next decade.
Tesco currently has a £ 14.3bn market capitalization as of 2019. Tesco PLC is the 26th
largest corporation, the 77th largest corporation in terms of its sales and the 632nd largest in
the world.
External Environment
External environment has multiple factors on companies and does have an impact. PESTLE
Analysis is used to determine when and why they will succeed
• Political: for example. Tax policies, restrictions on trade, tariffs
• Economic: for example. Economy, interest rates, economic growth, rate of inflation
• Social: for example. Age distribution, language, education, demographic patterns
Technological: e.g. Research and development, the advancement of engineering
• Legal: e.g. Health and safety, laws, regulations for consumers
• Environment: e.g. Recycling, laws, environmental protection, waste
Political
Tesco has highly influenced political and legislative circumstances set on its Quality in its
globalised environment with stores around the world.
The Tax Plan was introduced by the government in the UK which had an impact on Tesco.
The Thailand government increased the VAT from 17.5% to 20%. This increased Tesco’s
Cost of sales and affected Tesco a lot. This led to a decrease in revenue and profits for
Tesco.
The UK Government introduces Fat Tax which affected Tesco. The Fat Tax was introduced
to lower obesity on certain products. However, Tesco did introduce Healthy Food Section
afterwards in the late 2014
, Economic
Economic factors do have concern to Tesco PLC, as these are to influence the following:
Product
Cost Demand for Goods
Employment
Pricing Overall
Profits
The economic factors are not in the control of the company and can have unfavorable
effects. However, even if Tesco is predicted to grow bigger and bigger in the UK Food
market any downturn on the food will have Tesco to be affected by it.
Tesco is without a doubt growing significantly. There is an increasing rate of unemployment
with economic recession. Due to this, many people have minimum wages or even access to
disposable income. Hence why Tesco is offering food at lower price at lower quality which
ends up decreasing the company's overall profits. the decrease in the workforce is ultimately
hurting the profits and lowering the numbers of dividends that shareholders receive.
Social
Demographic always changes such as ageing population and reduction in home cooking
made United Kingdom retailers concentrate on products and services which contained
added value
Tesco introduced online shopping to focus on elderly and people with mobility issues. Tesco
has gotten very successful doing this.
Social changes have therefore led to trends that have indicated that UK customers have
moved forward to bulk shopping or one-time grocery shopping. Therefore, this has led Tesco
put an increase in non-food items in sale in stores as well as the online store platform
technological
Technology has a major factor on many developments of products and services which Tesco
offers. Technology helps Tesco reach its potential by offering customer service online and
reaching out to customers in long distant areas. The following Tech are not being used by
Tesco:
Intelligent Scales
Electronic Shelf Labelling
Self-Checkout achiness
Wireless Connection
Legal
Laws and Policies have impacted results and the UK government is changing Common
Agriculture Policy which is a terrific example of this impact on agriculture products. The
government does want to examine how to deliver subsidies to farmers therefore, these
initiatives may result in lower subsidies which influence the farmers. This, therefore, can
cause Tesco fines if breached.
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