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E Business and E Marketing Lecture 1

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Introduces you to the concepts of E Marketing and Business which play a very vital role in today's market. The document also describes various business models which form a basis for further studies on the module.

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  • November 2, 2015
  • 4
  • 2015/2016
  • Lecture notes
  • Unknown
  • Lecture 1

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E- Business and E-Marketing (unit 1)

What is E-Business?
E- business is the application of information and
communication technology in all the activities of business.

What is e-commerce?
e-commerce is the use of the internet or the web to
transact business. It includes all electronic transactions
between organization and 3rd party.
E-commerce has different perspectives i.e.
1. Communication perspective- the delivery of product,
payment or service by electronic means
2. Business process perspective- technology used in the
processes of automation of business.
3. Service perspective- use of technology in increasing
the quality of services and reducing the costs.
4. Online perspective- buying and selling of product
online.


How E-commerce changes business?
 It changes the rivalry among existing companies
 It removes the barrier to entry
 Helps to introduce new substitutes products.
 Customers have more choice with the increase of
more competitors.

Industry value chain
Internet reduces the no. of transactions and the
transaction cost. It leads to greater market efficiencies,
lower prices etc.

With the passage of time there is a process of
disintermediation taking place i.e. is the removal of the
intermediaries, which linked the company to the customer.

Buy-a side and sell a side e-business
E-business consists of two sides to a business i.e. is the
buy side e-business and sell side e-business. Buy a side e-
business consists of the e-commerce transactions between
a purchasing organization and the supplier. Sell-side e-

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