This piece of work is of a distinction standard and clearly shows evidence of meeting the right criteria for each task. It is well detailed and structured well. This piece of work is highly recommended for students taking the BTEC Qualification and aids as a practice of writing essays. This assignm...
Arif Mohammad
Unit 20 – Investigating Corporate Social Responsibility
Learning Aim, B: Investigate the benefits and drawbacks for businesses of adopting a CSR policy
UNIT 20 – INVESTIGATING
CORPORATE SOCIAL
RESPONSIBILITY
Unit 20 – Assignment 2
,Arif Mohammad
Unit 20 – Investigating Corporate Social Responsibility
Learning Aim, B: Investigate the benefits and drawbacks for businesses of adopting a CSR policy
Contents
Investigate the potential benefits of the CSR policy of a selected business ........................................ 2
Introduction ........................................................................................................................................ 2
Benefits of a CSR policy ....................................................................................................................... 2
Explain the potential drawbacks of the CSR policy of a selected business ........................................ 10
Drawbacks of a CSR policy ................................................................................................................ 10
Explain why a selected business has sought recognition from a third party and how this has
enhanced and benefitted their reputation ......................................................................................... 13
Analyse the competitive advantage gained by a selected business as a result of its CSR activities and
it’s recognised by an external body ...................................................................................................... 17
Evaluate the role a CSR policy and recognition by an external body, has played in assisting with
organisational change for a selected business .................................................................................... 22
Conclusion ......................................................................................................................................... 24
Bibliography: ......................................................................................................................................... 25
1
, Arif Mohammad
Unit 20 – Investigating Corporate Social Responsibility
Learning Aim, B: Investigate the benefits and drawbacks for businesses of adopting a CSR policy
Investigate the potential benefits of the CSR policy of a selected
business
Introduction
In this assignment I will writing a report on Nestle and investigate the benefits and drawbacks of
their CSR policy. I will then write how Nestle has sought recognition from a third party and how this
improved their reputation. After this, I will analyse Nestle’s competitive advantage and then
evaluate the role of their CSR policy and how the external body played a role in helping the business
get recognition. Nestle is known to have a CSR policy which includes becoming a waste-free
business, increasing their recycling, helping the community and helping the environment.
Nestle S.A is a multinational confectionary/food company who is known to be one of the dominant
figures in the confectionary market. Nestle has a diversified it’s products, where they sell a wide
portfolio of products which includes baby foods, medical foods, bottled water, coffee, dairy products
and a more. In addition, it’s known to have a good brand reputation and have sold over 1 .1 billion of
their products. These include Nespresso, Kit Kat, Smarties and more.
Benefits of a CSR policy
Corporate social responsibility is defined as when a business commits to helping the environment,
social concerns and other types of activity which helps to increase a business’s CSR image. It’s
important for a business to adhere to their CSR policy because it can increase the brand reputation
of the business which shows you care about the environmental/social concerns around you rather
than just making money as a business. Another reason why it’s important is that it can give the
business a good reputation as they are contributing in making a change towards issues affecting
them.
“use recyclable packaging by 2025 and reducing a third of virgin plastic bottles by 2025”
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