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E Business and Marketing Lecture 2

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This document describes the history of E Business and E Marketing. it also highlights current trends and describes how this evolution took place. It has various laws like Moore's Law and Metcalfe's Law.

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  • November 6, 2015
  • 4
  • 2015/2016
  • Lecture notes
  • Unknown
  • Lecture 2

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E-business ad E-marketing (lecture 2)

E-business Trends, evolution and Technology

The internet and web
 Computer networks created in the late 1960’s
 Services such as web, e-mail, file transfer etc.
 Contribution of the internet to the GDP.
 Internet dominated by Communication, entertainment, search and
e-commerce users.

 The growth of the internet can be measured by the number of
internet hosts with domain names.
 There has been a growth in the B2C e-business which has led to the
increase in the revenue from 150billion in 2005 to more than
500billion in 2015.
 There has been a huge increase in B2B commerce from 2.75trillion
in 2005 to 5.5 trillion in 2015.


 KEY TRENDS AFFECTING THE GROWTH OF THE
INTERNET

METCALFE’S LAW
 It stated that the value of telecommunications networks Is
propositional to the square of the number of connected
users of the system(n2).

MOORE’S LAW
 According to the observation the number of transistors in
a densely integrated circuit doubles every 18-24 months

Digital Darwinism- it is a time when the technology and
society are evolving faster than the ability of many
organizations to adapt too

E-BUSINESS ENTERPRISE: A BRIEF HISTORY
1: 1995-2000: INNOVATION
 Development of key concepts
 Dot-coms: heavy venture capital

2: 2001-2006
 Emphasis on business-driven approach and profitability.

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