Culture Bias
AO1
-In psychology culture bias occurs in the same two forms as gender bias does:alpha and beta bias.
-Alpha bias is when a theory assumes cultural groups are profoundly different and that the recognition of
these differences must always be informed topsychological research
-Beta bias is when real cultural differences are ignored or minimised and all ppl are assumed to be the
same
-Resulting in universal research designs and conclusions that mistakenly assume all cultures are the same
-Another way to address culture bias is through the distiction of ethnocentrism and cultural relativism
-Ethnocentrism is when a person views the world from their own cultural perspective,believing this is
correct and this is the norm.
-Cultural relativism insists we must look at social and cultural context to properly understand behaviour
-Therefore any study which draws it's sample from only one culture (like american college students) and
then generalises these findings to everyone is suspect
AO3
One way to deal with
gender bias is to recognise when it occurs
-Eg. Smith et al found in their 1998 survey of Eurpoean social psychology text book that: 66% of the
studies were American,32% European and just 2% from the rest of the world
-This suggests much of psychology is severly unrepresentative and this can be greatly improved by
simply selecting different cultural groups to study
-Culturally biased research can have significant real-world effects by,for example,amplifying and validating
damaging stereotypes
-The US army used an iq test before WW1 which was biased towards the white majority
-Unsurprisngly the test showed African americans were at the bottom of the iq scale and
had a negative effect on the attitudes of American towards this group of people
-which highlights the negative impact culturally biased research can have
-Contemporary psychologists are significantly more well travelled and open minded and have a
Increased understanding of culture in both professional and personal levels
-For example international psychology conferences have increased the exchange of ideas
between psychologists which has enabled a more nuanced understanding of cultural
relativism
-This hegihtened awareness of cultural diversity has led to the development of 'indigenous
psychongy;drawing particularly on people's experiences in different cultural contexts
-For instance,Afrocentrism is a movement which suggets because all black people have
their roots from Africa,theories about them must recognise African context of behaviours
and attitudes
-This matters because it has led to the emergence of theories that are more relevant to the
lives and cultures not only of ppl in Africa, but also those far removed from their African
origins.
-The development of inidigeous psychology is often seen as a strength of cultural
relativism,but there are limitations as well:Are Afrocentric theories not aas biased as those
they claim to replace'
culture bias Page 1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller luciafaresruiz. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £7.49. You're not tied to anything after your purchase.