100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
BTEC Level 3 Business Unit 2: Developing a Marketing Campaign Revision guide £5.39   Add to cart
Quickly navigate to
Preview
  2.  
  3. PEARSON (PEARSON)
  4.  
  5. Business Studies
  6.  
  7. Unit 2 marketing

Other

BTEC Level 3 Business Unit 2: Developing a Marketing Campaign Revision guide

1 review
 67 views  2 purchases

This revision material is intended to help your students prepare for the Unit 2 exam. The bundle includes summaries as well as a range of exercises.

Preview 2 out of 12  pages

Document information

  • June 26, 2022
  • 12
  • 2021/2022
  • Other
  • Unknown

Subjects

Written for

All documents for this subject (2)

1  review

review-writer-avatar

By: jdhesi • 2 months ago

Seller

avatar-seller
mrbakare2004

Reviews received

Content preview

Unit 2: Developing a
Marketing Campaign




Revision Survival Guide


Section One: Aims and Objectives

Aims = The overall goal/vision of the business e.g. “To become the
fastest growing Ice Cream brand in the UK”

Objectives = The strategies that you use to achieve the overall Aim

, Aims and Objectives should be SMART




Specific - Be precise about what you are trying to achieve, statements
such as “increase sales” is not enough. “Increasing the sales of Mars Bars
by 15%” would be a specific objective.

Measurable - Using percentages or sales figures makes the objective
measurable, so the business can clearly see if they have been successful.

Achievable - Having achievable goals makes setting targets worthwhile,
setting an unachievable goal could damage staff morale. E.g. Setting an
objective of “earn a sales turnover of £1 Billion” for a small cafe would not
be an achievable goal.

Realistic - A realistic goal has to be within the capability of the business.
E.g. “develop 10 new products in six months” may not be a realistic goal for
a small business.

Time-Bound - Placing a time limit on your objective keeps employees
focused on the task and ensures the objective is delivered within a
reasonable timeframe e.g. “Increase our Instagram followers by 50,000
within the next six months”

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller mrbakare2004. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for £5.39. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

62890 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now

Start selling
£5.39  2x  sold
  • (1)
  Add to cart