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BTEC Level 3 Business Unit 2: Developing a Marketing Campaign Revision guide £5.39   Add to cart
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BTEC Level 3 Business Unit 2: Developing a Marketing Campaign Revision guide

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This revision material is intended to help your students prepare for the Unit 2 exam. The bundle includes summaries as well as a range of exercises.

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  • June 26, 2022
  • 12
  • 2021/2022
  • Other
  • Unknown

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Unit 2: Developing a
Marketing Campaign




Revision Survival Guide


Section One: Aims and Objectives

Aims = The overall goal/vision of the business e.g. “To become the
fastest growing Ice Cream brand in the UK”

Objectives = The strategies that you use to achieve the overall Aim

, Aims and Objectives should be SMART




Specific - Be precise about what you are trying to achieve, statements
such as “increase sales” is not enough. “Increasing the sales of Mars Bars
by 15%” would be a specific objective.

Measurable - Using percentages or sales figures makes the objective
measurable, so the business can clearly see if they have been successful.

Achievable - Having achievable goals makes setting targets worthwhile,
setting an unachievable goal could damage staff morale. E.g. Setting an
objective of “earn a sales turnover of £1 Billion” for a small cafe would not
be an achievable goal.

Realistic - A realistic goal has to be within the capability of the business.
E.g. “develop 10 new products in six months” may not be a realistic goal for
a small business.

Time-Bound - Placing a time limit on your objective keeps employees
focused on the task and ensures the objective is delivered within a
reasonable timeframe e.g. “Increase our Instagram followers by 50,000
within the next six months”

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