B4 Use of technology and its importance for visitor attractions
*Booking systems
*Visitor management systems
*Technological features secondary to the attraction, for example:
o interactive displays/virtual reality tours/ audio tours
o guiding and guiding methods – tourist guides, personal in...
Alton Towers
Alton Towers has its own app called the Alton Towers app. Visitors can keep up to date with
latest information of Alton Towers. People can plan their visit with queue times, show times
and in-app offers for you them to use. It allows people to purchase tickets the day they are
at Alton Towers or in advance. The app shows a detailed map that people can use to find
their way around. It means people don’t need to wait in long queues.
Alton Towers has a TripAdvisor page. TripAdvisor is a travel website that shows hotel and
restaurants, reviews, accommodation bookings, attractions and flights. The Alton Towers
TripAdvisor page shows reviews from different visitor types. With good reviews from people
it gives the theme park a good reputation. This gives an insight to people the activities they
can do there and how customer service is like. People can also book tickets from the Alton
Towers TripAdvisor page depending on the price change that they would like it and the
duration they want to stay at Alton Towers.
Alton Towers has its own website for people to plan their visit. A website is a set of pages of
information on the internet about a specific subject. The website gives people information
on rides and attractions, tickets and passes, things to do, restaurants, shops and opening
times. The website provides people with information of the theme park, how to get there,
which accommodation they can stay in at the resort and people can plan their visit to the
theme park using the website. The website is very useful to people because they can find all
the information they need about Alton Towers. The website also has cheaper prices for
tickets online.
Alton Towers has its own social media like it has Twitter. Twitter is an online news and social
networking service which users post and interact with messages known as tweets. It has
photos and videos for people to see. It allows other people to follow the Alton towers
account. People can get updates o rides and things to do and on offers. People can also view
messages from Alton Towers and notices.
Alton Towers has social media like it has its own YouTube channel. YouTube is a video-
sharing website. The Alton Towers YouTube channel shows videos of rides. It allows people
to subscribe to their channel so you can see new videos from the channel. It helps people
watch other people’s experiences and get to know how rides are like to encourage them to
visit. Viewers can comment on their videos and get replies. Alton Towers’ videos can also
get likes from people so that they like the video.
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