100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Lecture notes Consumer Behaviour Unit 3: Perception (5BUS) £10.48   Add to cart

Lecture notes

Lecture notes Consumer Behaviour Unit 3: Perception (5BUS)

 8 views  0 purchase

Unit Objectives 1. Products and commercial messages often appeal to our senses, but we won’t be influenced by most of them. 2. Perception is a three-stage process that translates raw stimuli into meaning. 3. We interpret the stimuli to which we do pay attention according to learned patterns an...

[Show more]

Preview 1 out of 2  pages

  • July 12, 2022
  • 2
  • 2021/2022
  • Lecture notes
  • Dr pfavai nyajeka
  • All classes
book image

Book Title:

Author(s):

  • Edition:
  • ISBN:
  • Edition:
All documents for this subject (9)
avatar-seller
todd-200
Unit 3 - Perception
Sensation
 5 senses
 Hedonic consumption – multisensory, fantasy and emotional aspects of consumers’
interactions with products, all our senses at the same time. E.G. Build-a-Bear
 Context effects – the sensations that subtly influence how we think about products
we encounter.
Vision
 Visual channel
 The most important sense
 Colour, size and styling
Scent
 Odour most linked to emotions and memory
 See it in lingerie, detergents and more
Sound
 Audio watermarking, a piece of music that gets stuck in our heads
 The way it sounds is important
 Soft consonant sounds like M and L sound nicer than harsher consonants such as K
and G
Touch
 More sure about something if we can touch it
 If you touch it for at least 30 seconds you’re more likely to buy it
 Make the texture feel good
Taste
 If it tastes good you’re more likely to buy it again
We’re only going to pay attention to a little bit we are exposed to

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller todd-200. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for £10.48. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

75632 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now

Start selling
£10.48
  • (0)
  Add to cart