CASE STUDY OF COCA COLA-CLOUD COMPUTING
- BUSINESS CHALLENGES
- SOLUTIONS
-MAJOR ISSUES OF CLOUD COMPUTING
-BENEFITS OF CLOUD COMPUTING
- SOFTWARE AND SERVICES USED FOR CLOUD COMPUTING
INTRODUCTION TO CLOUD
COMPUTING AND WSC
• Cloud computing is computing in which large groups of
remote servers are networked to allow centralized data
storage and online access to computer services or resources.
Clouds can be classified as public, private or hybrid.
• Data storage centres are now replaced with warehouse full of
computers storing massive amount of data called
WSC(Warehouse Scale Computing).
• A public cloud sells services to anyone on the Internet.
(Currently, Amazon Web Services is the largest public cloud
provider.) A private cloud is a proprietary network or a data
center that supplies hosted services to a limited number of
people. When a service provider uses public cloud resources
to create their private cloud, the result is called a virtual
private cloud.
• These services are broadly divided into three categories:
Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS)
and Software-as-a-Service (SaaS).
MODELS OF CLOUD COMPUTING
• Infrastructure-as-a-Service like Amazon Web Services provides
the customer with virtual server instances and storage, as well
as application program interfaces (APIs) that allow the
customer to start, stop, access and configure their virtual
servers and storage.
• Platform-as-a-service in the cloud is defined as a set of
software development tools hosted on the provider's
infrastructure. Developers create applications on the
provider's platform over the Internet.
• In the software-as-a-service cloud model, the vendor supplies
the hardware infrastructure, the software product and
interacts with the user through a front-end portal.
, COCA COLA ENTERPRISES CASE
STUDY
SITUATION
• Coca-Cola Enterprises - world's largest marketer, producer,
and distributor of Coca-Cola products
• Coca-Cola Enterprises’ growing product portfolio includes -
world’s greatest brands and beverages - deliver with the
industry’s most effective marketplace execution
• Serve 419 million consumers throughout North America,
Belgium, France, Great Britain, Luxembourg, Monaco, and the
Netherlands.
• Employ approximately 72,000 people
• Operate more than 431 facilities, 55,000 vehicles, and 2.4
million coolers, vending machines, and beverage dispensers.
BUSINESS CHALLENGE
• After Coca-Cola Enterprises Chairman and CEO John F. Brock
joined the company in 2006, he worked with CCE’s Executive
Leadership Team and Board of Directors to create a global
operating framework that required a cultural change to be
embraced by all employees.
• Faced strong competition from other beverage companies -
needed a way to work more effectively with their customers
and partners.
• Required innovation and a new way of doing business within
the corporation - current communication platforms were no
longer enabling the innovation and collaboration required to
take them to the next level to compete in an increasingly
demanding economic environment.
CHALLENGE 1:
COMMUNICATION WITH ALL EMPLOYEES
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