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TEST BANK BASIC MARKETING A MARKETING STRATEGY PLANNING APPROACH 17TH EDITION BY William D. Perreault, Jr. Joseph P. Cannon E.Jeromr McCarthy£17.11
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test bank basic marketing a marketing strategy planning approach 17th edition by william d perreault
jr joseph p cannon ejeromr mccarthy
test bank basic marketing a marketing strategy planning
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, TEST BANK BASIC MARKETING A MARKETING STRATEGY PLANNING
APPROACH BY William D. Perreault, Jr. Joseph P. Cannon
E.Jeromr McCarthy
Chapter 01
Marketing's Value to Consumers, Firms, and Society
True / False Questions
1. Marketing is basically selling and advertising.
True False
2. Marketing, in the literal sense, means "selling" or "advertising."True
False
3. Making goods or performing services is called marketing.
True False
4. Estimating what price consumers are willing to pay for a product and if the firm canmake a profit
selling at that price, is an example of a production activity.
True False
5. Marketing can provide needed direction for production and help make sure that the rightgoods and
services find their way to interested consumers.
True False
6. Marketing plays an essential role in creating customer satisfaction.
True False
,7. Customer satisfaction is the extent to which a firm fulfills a consumer's needs, desires,
and expectations.
True False
8. If a firm produces the right goods or services, marketing has little role to play in creating
customer satisfaction.
True False
9. In advanced economies, it is estimated that marketing costs about 50 percent of each
consumer's dollar.
True False
10. In advanced economies, marketing costs only about 10 percent of each consumer's
dollar.
True False
11. Marketing encourages the development and spread of new ideas, goods, and services.
True False
12. Marketing discourages the development and spread of new ideas, goods, and services.
True False
13. Marketing is both a set of activities performed by organizations and a social process.
True False
14. Marketing can be viewed as a set of activities performed by organizations, but not as a
social process.
True False
15. Marketing can be viewed as a social process, but not as a set of activities performed by
organizations.
True False
, 16. The micro view of marketing sees it as the performance of activities that seek to
accomplish an organization's objectives by anticipating customer or client needs and
directing a flow of need-satisfying goods and services from producer to customer or
client.
True False
17. Marketing is the performance of activities that seek to accomplish an organization's
objectives by anticipating customer or client needs and directing a flow of need-
satisfying goods and services from producer to customer or client.
True False
18. The micro view of marketing is mainly concerned with the activities performed by
organizations.
True False
19. From a micro view, marketing activities are performed only by profit-oriented
organizations.
True False
20. Marketing only applies to profit organizations.
True False
21. Marketing only applies to for-profit organizations.
True False
22. Marketing activities should be of no interest to a nonprofit organization.
True False
23. Marketing activities should begin with potential customer needs, not with the production
process.
True False
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