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Summary Media A Level I Daniel Blake A Star Marketing PowerPoint £4.49
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Summary Media A Level I Daniel Blake A Star Marketing PowerPoint
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Your A Star Guide to the marketing techniques for I Daniel Blake. Covering all areas including theories and key themes, this Power Point provides detailed and thorough notes to help you achieve the highest marks in your A Level. For more advice and revision tricks feel free to email . And why no...

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  • July 26, 2022
  • 13
  • 2021/2022
  • Summary

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Marketing -I, Daniel
Blake


Component 1

, Trailer
WHAT DOES THE TRAILER INCLUDE? STATISTICS:
Establishes critical success through awards, reviews and funding partners - 1.5million views on eOne channel
- IFC Films version: 124k views
On-screen graphics – suggests audiences gain pleasure with clues to the
narrative How does I, Daniel Blake link in with Curran
Ken Loach – a mark of quality, artistic validity – know what to expect – broad and Seaton's 'Power and media industries
appeal theory’?
Enigma codes – hook the audience
The trailer seems to offer an experience that
Characters and stories are introduced – the audience is encouraged to identify sits outside the logic of profit and power and
and empathise – hints at the narrative, regional accents, varied and authentic
may arguably also demonstrate a level of
Black and white editing – ambient lighting – creates mood and pace – natural variety and creativity that does not reflect
lighting/grey colour palette – British audience can relate to Curran and Seaton's ideas about the impact
Binary oppositions established – dehumanizing job center and the community of media concentration. As well I Daniel Blake
Indicates the themes of authority – appeals to audiences who are aware of is funded by the BBC, therefore challenges
these issues the idea that companies are driven by profit.

- Trailer increases the popularity of the film
and has the potential to reach new audiences

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