Your A Star Guide to the Industry Framework for Late Night Woman's Hour. Covering all areas including theories and key themes, this PowerPoint provides detailed and thorough notes to help you achieve the highest marks in your A Level.
Note that all facts and theories are directly linked to top b...
, TARGET AUDIENCE
WHAT ARE THE TARGET AUDIENCE YOUNGER AUDIENCE: Alienating men?
PSYCHOGRAPHICS FOR - Targeted through the mode of address - Might imply that
30-50
LNWH? - Scheduling time the BBC thinks
The reformer Educated young women - Game of Thrones reference women's issues
The aspirer - Digital references are niche topics
BBC fans
- Topics such as extreme breastfeeding and that won’t appeal
RADIO 4 AUDIENCE:
Laverne fans taking your child to work reflect the to men
- Challenges typical radio 4
growing complexity of modern-day life for
audience profile, evident in Well educated
women
the presenter Laverne
ABC1 – 75%
EDUCATED AUDIENCE:
• Radio 4’s audience is often Young mothers
- Remit of “intelligent” programming
pigeonholed as being white High disposable income - Knowledgeable guests
and conservative middle
class. Left-wing – progressive
MIDDLE CLASS:
Value career over - Implied in the home episode about hygge
They must target everyone domesticity where there are discussions about dinner
including small ethnic groups parties and quilting
(BBC Asian Network) Gen X
- Sophisticated and intellectual language
Tech-savvy
SOCIALLY LIBERAL:
Niche, specialized audience
- Mixed speech service
Middle class - Listeners seeking intelligent discussion
, RADIO 4 AUDIENCE
RADIO 4 AUDIENCE AUDIENCE FOR RADIO 4
- Older adult
11.55 Million adults listen - Men
to Radio 4 each week - Upper class
- Highly educated
Loyal audience – 11 hours
a week
LNWH CHALLENGES RADIO 4'S TARGET AUDIENCE
Attracts 1.8 million unique - Women
browsers each week - Young adult
- Edgy/taboo content
49% male, 51% female - Laverne – controversial persona
Average age of 56
75% are ABC1
35-54 ABC1 TA make up
24%
Succeeder and Resigned
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