Essay
Unit 18: Managing a Business Event D2
- Institution
- PEARSON (PEARSON)
D2 evaluate feedback from delegates participating in the event
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UNIT 18: MANAGING A BUSINESS EVENTD2: evaluate feedback from delegates participating in the event.
INTRODUCTION
This assignment focuses on the evaluation and interpretation of the
feedback forms that were used to collect data and information from the
customers at the Age UK Charity Event held in the Mall Area.
ANALYSIS, INTERPRETATION & EVALUATION
In preparation for the event, feedback forms were provided in
which they would be used to collect the thoughts and opinions of the
customers who purchased items from our stall, which would further be
used to assess our performance at the event. Overall, 15 feedback
forms were printed and distributed at the event, however, only 11
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, feedback forms were answered. These feedback forms held 8 questions,
5 closed questions and the remaining three were open.
(Copy of Feedback Form used at the Event)
CUSTOMER SERVICE
In terms of our customer service, we were rated on average, a
9/10. When further analyzing the feedback forms, the rate that was
commonly selected by customers were 9 and 10. This states that we did
a very satisfactory job in ensuring that our customers were provided with
the necessary assistance and high quality service during the event. This
means ensuring that they were greeted well, communicated with
effectively, being considerate, etc. This should be the aim when
providing for customers because they are pedestal to any event because
without them no sales would occur and the event would be unsuccessful.
When interacting with some customers, even though did not make a
purchase, they still donated to charity. This could also be another result
of good customer service.
When comparing our results to the other groups, the groups that
scored lower than our group in customer service which were groups B
and D, probably did not provide a quality service for the customers. For
example; not having affordable prices, being disrespectful, not listening
to customers, etc. As for groups that scored higher being Group C and
E, were probably able to provide a better service than us and did more to
ensure that their customer felt appreciated and comfortable, which
means that we need to improve more in this area.
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