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Lecture 1 - Introducing Anthropology

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Introduction to what is included in the course and what anthropology is. This document is short and outlines key words and the key themes of the module.

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  • August 26, 2022
  • 1
  • 2018/2019
  • Lecture notes
  • Dr. katie smith
  • All classes
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Lecture 1 - Introduction to Business Anthropology
Intro:
 Aim of the course to understand how culture affects people’s relationships with
things
 Lecturer: Dr. Katie Smith

Key Word Definition
Qualitative Market research into the attitudes and behaviours
research
Culture The ideas, customs, and social behaviour of people or
society

Business Anthropology:
 Examines how culture affects businesses, organisations and behaviours
 Focuses on companies, consumers, products and services
 Uses qualitative research – observation, dialogue, film and participation

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