Lecture notes
Lecture 10 - Wrap up session
- Institution
- The University Of Manchester (UOM)
A summary of all of the topics covered in this module.
[Show more]
Seller
Follow
Content preview
Lecture 10: RecapIntroducing Culture:
An anthropological understanding of cultures is advantageous for business
because cultural production and knowledge means that businesses can invent,
advertise, market and change according to the ways in which consumers live,
what they believe and what they want
Business anthropology is about how culture shapes business and how business
shapes culture
Ethnography:
A research method and what anthropologists write
The practice of ethnography involves participant observation (fieldwork), where
the anthropologist lives and works with a group of people for an extended
amount of time to try to understand different ways of living and being in the
world through living with people and engaging with their everyday lives
Key Anthropologists:
Bronislaw Malinowski
Mary Douglas
Clifford Geertz
The Business of Culture:
Market appropriately and spotting the gaps for new products are possible with a
business anthropology perspective
Persons, Products and Meaning:
People relate to goods and things as vehicles for relationships with other people
E.g. Daniel Miller’s work on shopping in London
Being at home:
The home and its boundaries is not only a really fruitful place to carry out
ethnographic fieldwork, but an understanding of this particular space is
important for business and the designing of products
Design Anthropology:
Better understanding of how people use products and the kinds of spontaneous
innovations that can be commercialised
E.g. participatory design and how innovation is conceived of in the context of
design ethnography – through issues such as disruptive realism
Organisational Culture:
Geert Hofstede
When a businesses organisational culture is at odds with its outward face to the
public, there can be catastrophic outcomes for a business
Corporate Social Responsibility (CSR):
‘People, Planet and Profit’ – or the social, the environmental and the economic
Who decides when a business is actually ethical or not?
People will demand some level of social responsibility from business
Finance and Banking:
Chris Gregory – standardisation of value
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller chloe_prior. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £10.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now