Executive summary………………………………………………………………………..2
What is meant by the business environment?.......................................................2
Tesco overview……………………………………………………………………………..3
❖ Internal environment……………………………………………………………4-6
❖ External environment…………………………………………………………...6-7
❖ Competitive environment………………………………………………………7-8
❖ Situational analysis……………………………………………………………9-10
How Tesco is affected by the business environment?.......................................11
Extent to which the business environment affects Tesco……………………......12
How the market structure and influences on supply and demand affect the
pricing and output decisions for Tesco?...............................................................13
Assess of how Tesco has responded to changes in the market……………...…14
Evaluate how changes in the market have impacted on Tesco and Tesco may
react to future changes………………………………………………………………….15
References…………………………………………………………………………………16
Executive summary
1
, This research is based on Tesco which trades in the European market.This report
will discuss the external environment that affects the business to include internal,
external and competitive environment on a given business.
Variety of techniques will be presented to undertake a situational analysis of a given
Business. I will assess the effects of the business environment on a given business.
Evaluation of the extent to which the business environment affects a given business
will be presented by using a variety of situational analysis techniques.
Then I will explore how the market structure and influences on supply and demand
affect the pricing and output decisions for a given business. I will assess how a given
business has responded to changes in the market.
Finally, I will evaluate how changes in the market have impacted on a given business
and how this business may react to future changes.
What is meant by the business environment?
The business environment concept is the total or set of all external and internal
variables, such as employees, customer expectations and customer needs, supply
and demand, management, customers, suppliers, shareholders, government
activities, technological advancement, social trends, market trends, economic
changes. Such considerations influence the position of the organisation and how a
business functions indirectly or directly. The total of these variables affects the
climate and condition of businesses or business organisations.The business
environment helps to identify business opportunities, to support valuable resources,
to help in planning and to improve overall efficiency, development and profitability of
the organisation. Micro and macro environments are considered as two main types
of business environment.
Tesco overview
2
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