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Unit 20 IT Enterprise LAB
- Module
- Unit 20 - Enterprise in IT
- Institution
- PEARSON (PEARSON)
Unit 20 IT Enterprise LAB
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Business Plan,Table of contents:
Contents
Investment Description:...................................................................................................................2
Unique solution:...............................................................................................................................2
Market potential:..............................................................................................................................2
MED website.....................................................................................................................................3
Business overview:................................................................................................................................6
Mission:............................................................................................................................................6
Objectives:........................................................................................................................................7
Strategy:...........................................................................................................................................7
Marketing Analysis:...............................................................................................................................7
Competitive and description analysis:..............................................................................................7
Product and services..............................................................................................................................8
Marketing & sales plan..........................................................................................................................8
Target market...................................................................................................................................8
Promotion strategy:..........................................................................................................................9
Price strategy:.................................................................................................................................10
Budget of the MED drone and overall cost:....................................................................................10
Online marketing strategy..............................................................................................................10
Risk management:..........................................................................................................................11
Swot analysis..................................................................................................................................11
Team structure:..............................................................................................................................11
Technical requirements:.................................................................................................................11
Timeline and Execution:.................................................................................................................12
Strengths of MED Drone.................................................................................................................14
Weaknesses of MED Drone............................................................................................................14
Conclusion and bibliography................................................................................................................15
Conclusion:.....................................................................................................................................15
Bibliography.........................................................................................................................................15
, Executive summary
Investment summary:
The company will invest 1 billion pounds for office rents and for buying drones. The
MED drone will be investing a 2 million pounds budget on graphene which is the
main material used to prepare MED Drone. The MED drone will be hiring some
software engineers to programme code for the MED Drone software.
Investment Description:
The company needs graphene material as it is essential and main material to prepare
the drone. MED Drone wants to invest 2 million pounds on the graphene because it
is tougher and stiffer than diamond. This material will stop drones from crashing or
rusting like other materials do. Graphene is a good conductor of electricity this
means it can be used to make batteries which will last longer. The programmers are
essential for the company as they design the MED drone software which customers
can access their prescriptions, off shelf medicines and other emergency medicines.
Problem:
The issue that we may have with the drone is that the products will not be able to be
delivered to the correct consumer. Another issue is that, because drone technology
is still in its early stages in the logistics industry, various hardware costs are still high,
resulting in high procurement costs. Technology that is still in its early stages of
development. For example, drone payload and battery life must be improved. There
are certain security risks.
Unique solution:
The MED drone will run without the internet in remote places. This is possible as we
will install an offline map in the drone software with the store's open times and
closing times. The MED drone will detect the software and connect with Bluetooth in
close range near the pharmacy so that it will not get lost. The MED drone will run on
its own without someone controlling it with a joystick, the drone will be installed
with sensors and an autopilot which will fly to the destination as per the map
instructions. When a client has bought an off the shelf medicines such as snakebite
serum or chest pain medicines an emergency warning message/ alert will be
automatically sent to the local ambulance/GP and pharmacist through our MED
drone software so that the client can get the services they need in an emergency.
Market potential:
Market potential analysis will be helpful for the company because it is a strategic tool
to identify market opportunities and invest resources where there will be greatest
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