The author of this work is BTECBGUIDE. This document will guide you on how to structure this assignment perfectly, increasing your chances of receiving a distinction.
UNIT 19 - STRUCTURE
Unit 19 – Pitching for a New Business – Assignment 2
, Unit 19 – Pitching for a New Business – Assignment 2
Learning Aim B: Develop a business plan for a viable micro-business
start-up
IMPORTANT POINTS:
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BtecBusinessGuide of this unit or get access to
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As always create an introduction paragraph to your coursework.
It is advisable to use BTEC Nationals Business Student Book 1 +
Activebook to assist you with this coursework.
You must reference your work correctly.
Introduction
As always you need to give an introduction so that the
examiner/audience understands what your report is about.
What is your report about?
What is the name of your micro-business?
Provide a short description of what products/services your micro-business
provides.
P3: Explain your marketing plan for a selected micro-business.
Target market:
Define the word ‘target market’.
How will you identify your target market?
o Market segmentation…
o Customer’s needs and expectations…
If you are going to use market segmentation, you need to…
o Define the word “market segmentation”.
o Provide examples of market segments and provide an overall definition
of each market segment.
o Explain how each market segment correlates with your micro-business.
Market research
Define the word ‘market research’.
Provide two forms of market research.
o Primary research
Provide a definition of this type of research and examples.
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