Exam (elaborations)
MNG3702 Assignment 2 Semester 1& 2 2021.
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MNG3702 Assignment 2 Semester 1& 2 2021.
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MNG3702ASSIGNMENT 2
SEMESTER 1&
2 2021
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MNG3702
ASSIGNMENT 2 SEMESTER 1 & 2 2021
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QUESTION A1
QUESTION A1
A1.1 Differentiate between the various types of strategic change
Strategic change can be classified based on two variables, namely (i) the extent of the change required, and (ii)
the speed of the change that is to be achieved. Based on these two variables, the following four types of strategic
changes are distinguished:
Evolution (transformation; incremental).
Evolutionary change refers to transformational change that is implemented gradually (or incrementally) through
inter-related initiatives. Evolution is change in strategy that requires cultural change, but it happens over time.
Since there is no pressing need for it, this type of change is often the most difficult to manage.
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