This document looks into how factors are currently effecting and will be effecting the future of the travel and tourism industry. Weather, health, accessibility, products and services are looked into according to the affects of factors.
Weather is a factor which affects both tourists and is an internal issue as it
is to do with the UK. Weather will really depend on the type of inbound and
domestic tourist. The UK mostly is known for its historical aspects which is
what most inbound and domestic tourists aim to visit when in the UK. This
in turn means that they would not be as deterred by the weather as much
as the tourists who come to the UK to do outdoor activities at the beach for
example. The inbound tourists who do come to the UK for a warm and dry
holiday will tend to come down in late spring and early summer as it has
been shown that the weather is warmer and drier at that time of the year
which has been recorded over the past 30 years by ‘Met Office’. This
research shows that the most popular time of the year for these tourists
and domestic is late spring early summer as it has been a very popular time
of the year for the good weather to arise.
On the wetter times of the year which is at the end of summer which has
been shown to be wetter and colder by ‘Met Office’, tourists will look for
activities which are not influenced by the weather. These activities will
consist of things like walking, hiking, and going to the cinema, these
activities are usually not bothered by the weather and have been adapted to
the poor weather that is in the UK. Facts and figures show that the weather
will usually decrease in temperature and increase in rain at the end of the
summer which is usually around July and August which is what most inbound tourists will avoid
unless they are going to do activities which do not depend on weather. For domestic tourists, if they
can see that the weather was bad in the UK the previous year, they are more likely to want to travel
overseas to a more sunnier area as they would not want to get caught out in the rain again.
The effect weather has on inbound tourism will really depend on what they have come to the UK for.
The number of tourists who come to the UK for warm and dry weather will decrease if that year
proves to be colder and wetter. Facts shown from an article from ‘Belfasttelegraph’ have proven that
bad weather cost the UK £2.5billion in tourists money when the weather quality decreases. If the UK
had warm and dry weather that year, the tourists would be more likely to come back the next year
as they would have seen that the UK has good beach weather. This factor will really affect the
number of inbound tourists visiting the UK as worsening weather has been proven to decrease the
numbers depending on the severity of the weather.
, Health, safety, and security
Health, safety, and security is a factor which appeals to both
inbound and domestic tourists and is an internal issue to UK. The
UK use to be safe to visit to most inbound and domestic tourists
but because of recent safety issues to do with Covid-19 it has
become an area which has been less visited and travelled by the
two types or tourists. Facts shown by ‘Visitbritain’ show the UK
has lost up to 74% out of their inbound tourists and a decrease of
as they have felt less safe in the UK because of the rising number
of cases. The domestic tourist amounts have also seen a decline
by 49% according to ‘visitbritain’ as everyone has been staying
indoors. Normally, the UK would be very busy with tourists as it
was known as one of the safest places to travel to or around but as of this year, tourists have been
trying to stay safe by staying at home. This has caused a great decline in mostly inbound tourists as
they tend to be more likely to cancel their holidays more often than domestic tourists if an issue to
do with health and safety arises as they will be wanting to avoid an overseas disease.
British tourists have been known to be quite stubborn when it comes to making the decision to
cancel their holidays as it would take quite a lot to cancel their holiday which is one of the main
reasons why there has been a lesser decrease in domestic tourist travellers. Research from ‘Statista’
has shown that this decrease in traveling has caused the UK to go down from £28 billion to £6.1
billion in tourism money which is a huge decrease in what it had been the previous year. This has
caused the UK to lose over £21.9 billion in tourist money as of this as most of their tourist money
comes from inbound tourism which is the UK’s biggest tourism market.
The effects of health, safety and security will affect all types of tourism especially the number of
tourists or visitors that the that will go out to travel around or come to the UK for a holiday.
According to ‘Huffingtonpost’ the UK has seen around 41,551 people test positive for covid-19 since
the 6th of September. The amount of cases in the UK has caused many tourists to cancel their plans
and rethink their holiday plans, this applies for both types of tourists. This has indicated that the UK
has done a terrible job in preventing the spread of diseases and cannot keep people safe. This has
caused worry in many tourists and has affected their feelings of safety for if they went to or travelled
around the UK. If the UK were better at controlling their health, safety, and security risks then there
would be more tourists who would be more inclined to visit as they would feel safer.
Accessibility
This is a factor which is to do with both inbound and domestic tourists, it is an internal issue as it is
to do with things within and to the UK. For the most part, the UK has been quite accessible to most
tourists, especially to inbound tourists as there has been a large amount of new ways to get into the
UK like via flights, or ferry. The accessibility to the UK is very good, the most popular mode of
transportation was through flights as they offer good prices to get to the UK especially if booked 63
days before which can save a tourist 56% of their money according to ‘Express’ this then making
getting to the UK very accessible. There are around 10 international airports in the UK and most of
the international flights to the UK and non-stop flights which makes getting there easier this being
one of the many reasons why the UK is so accessible. The UK is also very accessible to domestic
tourists as there are many forms of public transportation like buses, trains, and flights. There are
many roads in the UK and according to ‘racfoundation’ there is up to 247,100 miles of road in the UK
alone which makes much of the UK very accessible to domestic tourists. It is very important that
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