Essay
level 2 btec business unit 2 d1
- Module
- Unit 2 - Working in business
- Institution
- OCR
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Eric Asare unit 2 d1Aims and objectives of Tesco/Tesco’s annual report 2014
Tesco’s aims and objective
1. To maximize sales
2. Reduce food waste
3. Creating opportunities
4. To grow and maintain the number one retail company in the UK
5. Tesco wants to outshine their competitors and remain the market leader
6. Improving health
7. To provide goods/services that is cheap and affordable to the general
public.
Tesco aims to become the best retailer in the UK and they can do this by
providing goods/services that is cheap and affordable to the general public.
According to the chart it says that 50% of the consumers said that Tesco start of
bad, but after 5 days the percentage started to drop which this means that
people started to change their thoughts about it so this means that Tesco is now
doing good.
‘’Tesco is a company I can trust’’
Because their teams throughout the range of markets are working to ways to
develop trust across key customer metrics. This year, for example, Tesco started
seeing improvements across all the price perception measures in the UK. They
now have confidence that through their ‘Trust in Food' work and colleague
training programmes will grow on this baseline in coming years.
http://www.tescoplc.com/index.asp?pageid=654
‘’Percentage of new own brand products our customers approve before launch’’
They aim make sure that 100% of own branded products are approved by
customers before they unveil them to the public and also make sure if they are
pleased with the 98% attainment. The remaining 2%, which be missed due to
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, Eric Asare unit 2 d1
launch timings, would be addressed through a repetitive testing and then have it
approved by customers.
http://www.tescoplc.com/index.asp?pageid=654
UK=revenue £43.6bn- Trading profit £2,191m
Asia= revenue£10.3bn- trading profit £692m
Europe= revenue £9.3- trading revenue £238m
Tesco Bank= £1.0bn
Trading profit-£194m
Group sales- £70.9bn
Group profit before tax- £2.3 bn
Full year dividend-14.76p
Tesco’s main objective is to become the number one customer’s destination, the
number on retailers in the UK to do this Tesco increased the group sales by 70.9
billion also the group tax increased £2.3 billion and also if want a job? Tesco
would be a great place to start off with because they have lots of department
and at least one of them will suit your expertise. Tesco’s is a company where
every share holder wants to invest because it is a profitable company. Tesco’s
annual report shows us that they have reached their aim because the report of
2014 shows and tells us that they have 500,000 people working in Tesco’s in
over 12 markets, they are committed to provide the most compelling offer to
their customers. The report shows that many parts of the world wants Tesco
because Tesco made over 43 billion in the UK alone and over 10 billion in Asia.
So clearly you can see that the most loyal customers based in UK because the
UK has made the amount of revenue but even though their branch in Asia is
proven to be successful it is no match for the loyal customers in the UK. Also
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