A 1st Class piece of work. A full Sponsorship and PR portfolio/proposal for Everton FC Women's Team, with website, social media, and SWOT analysis. Including theory to back up each idea and point.
, Contents
1.0 The sports club, marketing and sponsorship Pg. 4-7
1.1 Background to sports club Pg. 5
1.2 Demographic analysis Pg. 6
1.3 Current sponsorship Pg. 7
1.4 Marketing and PR Pg. 8
2.0 Marketing plan Pg. 9-23
2.1 Marketing objective 1 Pg. 9-11
2.2 Marketing materials for objective 1 Pg. 11-14
2.3 Gantt chart for marketing objective 1 Pg. 15
2.4 Marketing objective 2 Pg. 15- 18
2.5 Marketing materials for objective 2 Pg. 18-19
2.6 Gantt chart for marketing objective 2 Pg. 20
2.7 Sponsorship plan Pg. 20-21
2.8 Sponsorship Gannt Chart Pg. 21
2.9 Sponsors match up Pg. 21-23
3.0 Me and Marketing Pg. 24-30
3.1 Skills gap analysis Pg. 25-27
3.2 Specific skills mapped to job description Pg. 27-30
3.3 Reflection Pg. 30
Appendices Pg. 31-37
References Pg-38-39
List of tables
Table 1 – SWOT analysis
Table 2 – Everton Ladies Social Media following
Table 3 – Social media followers comparison
Table 4 – Sponsorship match up
Table 5: EntreComp (2016) Ideas and Opportunities Competencies
Table 6: EntreComp (2016) Resource Competencies
Table 7: EntreComp (2016) Into Action Competencies
List of Figures
Figure 1 – Flow Chart of the makeup of people for Everton Ladies.
Figure 2 – Distance between Goodison Park and Southport Football Club Stadium
2
,Figure 3 – Everton Ladies team page on Everton FC website
Figure 4- Southport FC announcement that Everton Ladies share the Mersey rail Community
Stadium.
Figure 5- Local schools and youth clubs within a mile radius of Southport FC stadium.
Figure 6- Local primary schools in the Southport area
3
, Part 1
The sports club, marketing and sponsorship
4
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