Abdul Halim Unit 3: Using Social Media in Business 5th April 2022
Unit 3: Using Social Media in Business
Evaluating the use of social media in business.
Introduction
I was able to lead the development of a social media platform for an upcoming fashion
brand, Dior, usually referred to as Dior, after conducting significant study on social media
implementation and how to effectively utilise the platform for specific business objectives.
This was accomplished while collaborating with Pietro Beccari to ensure that everything met
his specifications. This was accomplished by guaranteeing that the social media campaign
would be effective within the little time period during which I would administer the platform
in order to grow his consumer base.
On each of the social media platforms, I demonstrated account creation and social media
usage. I've considered how to assess the business's progress and how to communicate with
consumers when developing this plan, as well as how to create a social media strategy. I've
previously addressed how businesses may leverage social media to build an online
community.
About the Business
I chose to assist in the creation of a social media network for a luxury fashion brand known
as Christian Dior, or Dior. Christian Dior founded the fashion house in December 1946 in
Paris. Today, there are around 210 locations worldwide, including London, New York,
Toronto, and Milan. However, the company's primary offices are located in Paris. From a
small fashion house in Paris, Dior has grown into a globally recognised innovative brand.
Business Aims
Christian Dior is home to some of the world's finest luxury garments and goods, and it takes
pleasure in offering high-end commodities at a high-end price. The business objectives were
reviewed with Dior Consultancy on 17/3/2022 via a formal email in which I demonstrated
to one of the members, Mr Becarri, the strategy for the firm's social media. Additionally,
minute notes were utilised to document all necessary implementations.
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,Abdul Halim Unit 3: Using Social Media in Business 5th April 2022
Apart from offering consumers the opportunity to dress creatively and feel more confident
in their apparel, Dior want to expand their target audience. Luxury goods are often popular
with high-end consumers who are ready to pay a premium for high-quality products. Dior
has something for everyone, so age is never an impediment to looking incredible.
Additionally, Dior collaborates with other renowned brands such as Jordan to appeal to
their fanbase, which is also comprised of sneakerheads. This might also be another
approach to strengthen the brand's reputation by drawing attention to the shoes'
peculiarity, particularly among those with a fascination for fashion.
Social media may be used by the business to aid in marketing and advertising to the general
audience. They may begin by establishing accounts on prominent social media sites via
which their target audience communicates with them. This enables them to customise their
posts and content for the precise audience they wish to reach. This is normally reserved for
persons between the ages of 25 and 40, since they are more likely to have the financial
means to spend at Dior, which is their target demographic.
Utilizing social media to promote your business may be advantageous in a number of ways.
The appearance of a business has a significant impact on its image and profile, since many
people acquire ideas about Dior based on what they see on social media. For instance,
although sharing several images and videos of their new items on celebrities demonstrates
Dior's popularity and value, it can also be viewed as a means for customers to appreciate
the products.
The primary objective of the business would be to be able to distribute content and
information to both the general public and its target audience. This would entail conducting
research and learning how to monitor their social media profiles, as well as developing ways
to attract their followers. The first stage is for the business to choose what kind of content
to provide in order to pique their target audience's interest and attention.
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, Abdul Halim Unit 3: Using Social Media in Business 5th April 2022
Social Media Planning Process
The primary objective of the business would be to increase consumer traffic and sales of their items.
Additionally, they are responsible for informing their customers, increasing brand recognition, and
acquiring new customers. The business wants to utilise social media only for the goal of promoting
and marketing itself in order to attract new clients. On these points, the Dior Consultancy team
would need to be contacted.
Dior would need to post information like as events, customer experiences, and release dates for new
garment releases in order to reach their target demographic. These may be completed in-house; for
example, any events can be prepared on word documents or pdf files and then structured to make
them more engaging and aesthetically appealing. With release dates, Dior may preview any new
things they may be releasing and publicise the dates on which each new piece of apparel will be
available. Customer experiences may be conveyed through video or photograph, which garners
more likes than a detailed paper does since it is more engaging and holds the audience's attention.
The business should analyse which platforms have the most active users between the ages of 18 and
29 when determining which to utilise. The graph below illustrates the most popular social platform
amongst the public aged 18 to 29. The idea would be to publish twice a week, with additional posts
for special events or extras such as key days of the year (Black History Month, Women's
International Day, etc.) or other critical information that the public should be aware of (virtual
events, special opportunities etc.). We anticipate that by doing so, we will be able to attract a
greater number of people to our platform, enabling us to meet our original end goals.
When it comes to increasing the company's online community of followers, we'll need to keep track
of and verify who is interacting with our social media accounts, as well as enhance our
administration to ensure we are reaching all of our target demographics. Throughout this process,
we would need to use contemporary technologies and approaches to ensure the success of
company social media. For instance, knowing as much as possible about the internet traffic of each
social platform will assist us in choosing the ideal time to publish our content during the peak hours
of activity on the website/platform. Another example is the website tracker, which enables us to
monitor who visits and interacts with our social media sites, as well as how long they stay. These two
technologies would be highly advantageous for us since they would enable us to target certain
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