Essay
Level 3 BTEC Business Unit 36 P2,M1 [2nd Year]
- Institution
- Pearson (PEARSON)
In this assignment I'll be writing a report explaining how to identify your target market.
[Show more]
5 reviews
By: stormsky1999 • 6 year ago
By: blerinaemini • 7 year ago
By: jamesmitha13 • 8 year ago
By: Eldermaniac • 8 year ago
By: Alex10 • 8 year ago
By: Alex10 • 8 year ago
By: btecwork • 8 year ago
Content preview
The primary method that I’ll be using is the questionnaire, interviews and focus groups.The reason why I’ll be using the questionnaire to collect my primary data for my business
is due to the advantages weighing more than the disadvantages. Furthermore I’ll be able
to collect a reliable data obtained from the public where my business will be operating.
It’s also much faster to collect the data, as it will take 2 minutes or less per questionnaire
and there’s no time wasted while collecting the data. Lastly the questions in the
questionnaire will be close ended, as it will be a tick box questionnaire and this will reveal
more unbiased answers and less time wasted. Secondly I’ll be using the interview
method to obtain my data and I’ll be interviewing 5 people of each age group so I can
find the reliable answer and less time wasted. Lastly for focus groups I’ll be inviting over
different people from different age groups to assess and try out our product which is
Pizza and to give us feedback and a review and I believe this will be effective and less
time wasted. I believe if all of these factors are implemented during the research, I’ll find
out the reliable answers from my target market. Furthermore using all of these primary
data will enable me to understand the market which I’ll be operating in so I can provide
the ideal product and services to the tailored market environment.
Primary research method 1 (Questionnaire)
Sex
Male☐ Female☐
Age
10-15 ☐ 16-20 ☒ 21-30 ☐ 31-40☐ 41+ ☐
Religion
Islam ☐ Christianity ☒ Hinduism ☐ Sikh ☐ Jewish ☐
1. What is your income?
£10k-20 ☐ £21k-25 ☐ £26k-30 ☐ £31k-40 ☐ £40k+ ☐ not specifying ☐
2. How much would you generally spend on a fast food takeout?
£1-3 ☐ £4-5 ☐ £6-8 ☐£10+☐
3. What are you favourite topping on the pizza?
__________________________________________________________________________________
4. What will make you a satisfied customer?
Customer service ☐ Food Quality ☐ others ☐
If others, please specify:
__________________________________________________________________________________________
__________________________________________________________________________________________
5. What sort of standard do you expect from a Pizza restaurant? Please tick two.
Fast delivery service ☐ Good quality food ☐ Good customer service ☐ others ☐
If others, please specify:
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller btecwork. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £3.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
50990 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 15 years now