This assignment covers all the content needed for Assignment 1 in the Unit 5 Module, International Business. All content can be easily accessed through the contents page and all references to where I accessed the information is also readily available at the end of the document. This essay received ...
[Name]
Department of Business, [College]
[Course Code]: International Business
[Instructor]
[Date]
1
,Why Trade Internationally? [Name]
Contents Page
Introduction {pg. 4}
Section 1: Dyson and Tesco
- Part 1: Dyson {pg. 4}
- Part 2: Tesco {pg. 7}
Section 2: Going International
- Part 1: Reasons for International Trade {pg. 10}
- Part 2: Reasons why Tesco and Dyson trade {pg. 12}
- Part 3: Why they operate in different markets {pg. 13}
Section 3: Exploring the global markets
- Part 1: The global markets {pg. 15}
- Part 2: What markets do Tesco and Dyson operate in? {pg. 16}
- Part 3: The influence of utilising those markets {pg. 17}
Section 4: Financing global expansion
- Part 1: Methods of International Finance {pg. 19}
- Part 2: Advantages of using International Finance {pg. 20}
- Part 3: Disadvantages of using International Finance {pg. 21}
- Part 4: Are they relevant to Tesco and Dyson? {pg. 22}
Section 5: International Support
- Part 1: Different types of support {pg. 23}
- Part 2: Advantages of international support {pg. 24}
- Part 3: Disadvantages of international support {pg. 24}
- Part 4: Are they relevant to Tesco and Dyson? {pg. 25}
Section 6: Features of Globalisation
- Part 1: Understanding features of globalisation {pg. 25}
- Part 2: Positive implications on my businesses {pg. 27}
- Part 3: Negative implications on my businesses {pg. 27}
Section 7: Trading blocs
- Part 1: What are trading blocs? {pg. 28}
- Part 2: Exploring trading blocs {pg. 29}
- Part 3: Advantages of trading blocs {pg. 30}
- Part 4: Disadvantages of trading blocs {pg. 31}
Section 8: Barriers to entry in the Global Markets
- Part 1: Different barriers to entry {pg. 32}
- Part 2: Which barriers affect my businesses? {pg. 33}
- Part 3: Benefits of barriers to entry for my businesses {pg. 34}
- Part 4: Drawbacks of barriers to entry{pg. 34}
2
,Why Trade Internationally? [Name]
Section 9: Evaluating Globalisation
- Part 1: How has globalisation positively impacted Tesco? {pg. 35}
- Part 2: How has globalisation negatively impacted Tesco? {pg. 36}
- Part 3: Overall impact {pg. 37}
Introduction
The purpose of this disquisition is to evaluate the reasoning as to why two selected companies have
decided to trade internationally. I will be evaluating a range of topics such as trading blocs, features
of globalisation and more, in order to eventually make a valid and rounded conclusion as to whether
globalisation is beneficial or not.
Section 1: Dyson and Tesco
Part 1: Dyson
Background history of Dyson
Dyson is a household appliances company founded within the UK by James Dyson back in 1991 1.
These appliances vary from hand dryers, heaters, and most famously their vacuum cleaners. James
became frustrated about the performance of his ‘Hoover,’ and he discovered that the suction
technology being used in the vacuum was underperforming thanks to it being clogged with dust.
Being annoyed with the design, James wondered on how he could improve the design and he
decided to opt with the ‘industrial cyclone tower’ he had recently created for his factory. The idea
was to separate particles through a centrifugal separator and centrifugal force. Any incoming air
then immediately begins to have an extremely rapid spiral movement and able to separate the
particles thanks to two inner and outer streams of air collaborating with one another 2, the design of
which is provided below3. Once the design had been completed, James’ vacuum was initially
released in Japan back in 1991 and was known as the ‘G-Force’. Due to its high-tech performance, it
quickly became very admirable and ‘a status symbol, selling for $2,000 a piece’ 4.
After James’ initial success, he sought out to improve
the technological capabilities of his product as his
philosophy was that a company’s profits should go
into research and development. Allegedly, James had
spent six times more on the development of his
products than he had on advertisement in 1996 5. We
still see that even today when Dyson spent just under
$100m in digital, print, and national TV adverts 6 in
comparison to the £3.67bn on new technology back in
20207.
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