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Essay Unit 1 - Exploring Business D4
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In this report, I will look to offer reasons why Sainsbury and British Heart Foundation have been successful and offer a judgement on the most valid reason for the success of the business.

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  • October 19, 2022
  • 4
  • 2020/2021
  • Essay
  • Unknown
  • A+

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Moses Ogunbiyi and Unit 1 Task 1f

In this section of the report, I will look to offer reasons why Sainsbury and British Heart Foundation have
been successful and offer a judgement on the most valid reason for the success of the business.


Success Factors for Sainsbury

My first reason why Sainsburys has been successful is that they make customers satisfaction their main
priority. They achieve this by providing quality products and excellent customer service as a way to
persuade customers that buying from Sainsbury is in their best interest, this can help them achieve
customers satisfaction by pleasing the wants and needs of consumers as they establish a stable
relationship between the business and customers. Having good market research can contribute to
customers satisfaction as it helps them identify how customers and potential customers might view their
business so they can identify gaps in customer expectations. This is powerful information to have as good
market intelligence helps to minimise risks when making key business decisions. This help Sainsbury
achieve their aims as it can form customer loyalty which comes with financial benefits like charging loyal
customers more as they are willing to pay for it. Another advantage of customer loyalty is that it provides
free methods of promotions for Sainsbury as customers are more willing to recommended them to others.
However, Sainsbury don’t prioritise feedback after each purchase to get customer opinion that can help
improve on areas that could be preventing them from achieving furthers aims such as market dominance or
profit growth.




https://uk.trustpilot.com/review/www.j-sainsbury.co.uk

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